In terms of freebies, there are three offers from LEGO. 40270 BrickHeadz Bumble Bee is free with purchases of $65 or more and 40186 Year of the Pig is free with purchases of 80103 Dragon Boat Race, both available through Sept. 8 or while supplies last. The Hidden Side 40336 Newbury Juice Bar will be free with purchases of $50 or more starting Sept. 2.
The brand new LEGO Hidden Side augmented reality product line is available starting today, as well as more than 50 new sets from Architecture, Harry Potter, City, Friends, Jurassic World, Technic and more. LEGO fans in the U.S. have had to wait patiently for this new wave of sets which has been available in Europe for a few months now.
The summer wave of LEGO Hidden Side, a new series designed with augmented reality, will include 8 sets. Seven of them were revealed earlier this month, and the last one, 70422 Diner Shrimp Shack Attack, was announced today. The set will come with 579 pieces and will retail at 49,99 Euro in Europe, which converts to about $50 US. More details on availability will come at a future date.
In an early preview of the New York Toy Fair, LEGO today unveiled their Hidden Side product line, a new series designed with augmented reality to help bridge physical and digital play. The sets will be “haunted” via an app and kids will have to uncover mysteries and turn the sets back to normal by finding and releasing ghosts.
The eight sets will launch in August this year and will range in price from $20 to $130 US, with the Hidden Side app available on Android and iPhone.