Sales, deals, and announcements about new sets available from the LEGO Shop (or LEGO Shop@Home to old-schoolers). A portion of every LEGO set purchased from the LEGO Shop online through The Brothers Brick goes toward supporting what we do here.
Purchases of 75252 Imperial Star Destroyer also qualify for double VIP points for a short time through the 22nd, which means you’ll accumulate a hefty amount of points for more LEGO purchases or other swag in the future. These sets will likely go out of stock quickly ahead of the holidays. (Fair warning that the newly overhauled LEGO Shop Online may need a few moments to get both sets listed and available, so make sure you are logged into your LEGO VIP account before attempting to purchase.)
Mickey Mouse, Minnie Mouse, Chip, Dale, and Goofy are already waiting for you for a ride on the iconinc Disneyland Railroad train. 71044 Disney Train and Station is now available to LEGO VIP members for USA $329.99 | CAN $379.99 | UK £299.99. LEGO VIP membership is free, but if you don’t want LEGO perks and the occasional free set with purchase, this fancy train set will be generally available beginning September 1st.
The brand new LEGO Hidden Side augmented reality product line is available starting today, as well as more than 50 new sets from Architecture, Harry Potter, City, Friends, Jurassic World, Technic and more. LEGO fans in the U.S. have had to wait patiently for this new wave of sets which has been available in Europe for a few months now.
You can now own and build the largest dinosaur ever created in a LEGO set. 75936 Jurassic Park: T. rex Rampage is now available to LEGO VIP members for US $249.99 | CAN $299.99 | UK £219.99. LEGO VIP membership is free, but if you don’t want LEGO perks and the occasional free set with purchase, this terrific Tyrannosaurus will be generally available beginning July 1st.
Also the LEGO Ideas 40335 Space Rocket Ride promotion we reviewed a few weeks ago is now available with purchases more than $99 through the end of the month, so the behemoth Jurassic Park set certainly qualifies. Too bad the dinosaur can’t fit on the space ship…
LEGO is also offering this awesome Space Patch reminiscent of those from NASA with purchases of the Lunar Lander from June 1-9 while supplies last. If the previous reaction to the LEGO Mustang Keychain promotion gives us any idea, this patch will be quite popular as well.
Hot on the heels of being officially announced, LEGO Stranger Things 75810 The Upside Down is now available for purchase from the LEGO Shop online for VIP members (LEGO’s free loyalty rewards program). The set comes with 2,287 pieces, eight minifigures and retails for US $199.99 | CAN $269.99 | UK £179.99.
Things are getting stranger. LEGO has revealed a brand new large and unique set 75810 The Upside Down based on Netflix’s original series Stranger Things. The set features the main Byers’ home from the series complete with 1980 Chevrolet Blazer, along with the darker reverse “Upside-Down” dimension beneath it.
The set comes with 2,287 pieces and eight minifigures including Eleven, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper and the Demogorgon. The set is available starting tomorrow for LEGO VIPs for US $199.99 | CAN $269.99 | UK £179.99 with general availability beginning June 1st. (We’ve already gotten a hands-on look at this stunner of a set, so make sure to check out our review too.)
LEGO is celebrating May the Fourth a day early by making Star Wars 75244 Tantive IV available for purchase for VIP members. The set comes with 1,768 pieces and six minifigures including Princess Leia and Bail Organa, and sells for US $199.99 | CAN $269.99 | UK £179.99. The set will be available generally starting tomorrow.
In addition to the Tantive IV, LEGO is offering quite a few freebies including the exclusive 195-piece 40333 Battle of Hoth with LEGO Star Wars purchases of $75 US / £75 UK, double VIP points on all LEGO Star Wars purchases and other sales that vary by store and region.
With the mega-blockbuster movie Avengers: Endgame on the horizon, LEGO is celebrating by offering a fairly substantial gift with purchase: 40334 Avengers Tower. The set comes with 211 pieces and an exclusive Iron Man minifigure (a similar set would typically retail for around $20 US). The promotion is available with purchases of LEGO Marvel Super Heroes sets totaling more than than $75 US | £75 UK | $75 CAfor the next two weeks from now until 11:59 pm EST on May 2nd, or whenever supplies run out. (As an added benefit, many Avengers sets currently offer double VIP points too.)
The offer stacks with the Easter seasonal gift with purchase, 853958 Chicken Skater Pod, available with any order of more than $35 US through 11:59 pm EST on April 22nd or until supplies run out.
Additionally, VIP members can get a limited Captain Marvel Art Print (one of three prints available) with LEGO Marvel Super Heroes purchases more than $35. This should stack with the Avengers Tower promotional set.
Last year around the holidays, LEGO launched an incredibly popular Star Wars surprise box promotion available only in the US and Canada. Now a similar box is being offered to LEGO fans in the UK starting on April 11 with Star Wars purchases greater than £85 (an offer that coincides with the launch of the 20th Anniversary sets). This time around, the box promises five unnamed Star Wars items and a chance to win an unspecified limited edition Star Wars minifigure.
The UK LEGO Shop is also currently offering a gift-with-purchase of a cute Chicken Skater Pod just in time for Easter, available with orders greater than £35. (The chick should be available as a gift-with-purchase later this month in the US and Canada.)
Though we do not know what will be included in the UK boxes, the Star Wars boxes in the US and Canada contained five rare minifigures including Colonel Wullf Yularen from the conference room scene on the first Death Star, DJ from The Last Jedi, a stormtrooper sergeant, Han Solo in Hoth gear, and a Scarif shore trooper squad leader from Rogue One.
The LEGO VIP rewards program is changing and going digital. Starting in June, LEGO will be launching a new online rewards center with digital VIP cards that will “introduce some new ways to earn and spend VIP points.” The changes follow a beta program launched earlier this month offering a few users mobile wallet versions of their VIP cards on Apple or Android devices while also promising “targeted and personalized offers sent directly to your phone.”
While the digital push is framed as being part of LEGO’s environmentally conscious “Planet Promise,” physical cards will still be available upon request. There are no planned changes to existing VIP points or values, though VIP accounts must now be registered online and connected with a unique e-mail address.
VIP points will also now be valid for 18 months with the expiration countdown clock renewing after every purchase, essentially extending their life indefinitely for fans who make a LEGO purchase at least once every year and a half (a change from the points expiring two years after earning them if they were not used).
There are many benefits to the LEGO VIP Program including signing up for free, accruing points toward discounts on future purchases, early access to select product launches, as well as access to other offers and promotions throughout the year. (For example, the LEGO Store is running double VIP points through the end of March.) Going digital will hopefully lead to faster communication about new offers and more clarity about LEGO’s reward system.
However, the LEGO VIP Program has had several missteps in the past including the exclusive Black VIP Card roll-out which promised “exclusive contests, exclusive rewards, exclusive access” and then hardly delivered, as well as tracking and enforcing hard purchase limits across several online orders. It remains to be seen what the “new ways to earn and spend VIP points” will be, but we are cautiously optimistic based on past promises if the program remains true to providing loyalty rewards and doesn’t veer toward increased tracking with even more fragmented offers than currently exist.
We will publish more information about the changes when it is announced, but in the meantime you can read the full email announcement from LEGO after the jump.