Sales, deals, and announcements about new sets available from the LEGO Shop (or LEGO Shop@Home to old-schoolers). A portion of every LEGO set purchased from the LEGO Shop online through The Brothers Brick goes toward supporting what we do here.
Last year around the holidays, LEGO launched an incredibly popular Star Wars surprise box promotion available only in the US and Canada. Now a similar box is being offered to LEGO fans in the UK starting on April 11 with Star Wars purchases greater than £85 (an offer that coincides with the launch of the 20th Anniversary sets). This time around, the box promises five unnamed Star Wars items and a chance to win an unspecified limited edition Star Wars minifigure.
The UK LEGO Shop is also currently offering a gift-with-purchase of a cute Chicken Skater Pod just in time for Easter, available with orders greater than £35. (The chick should be available as a gift-with-purchase later this month in the US and Canada.)
Though we do not know what will be included in the UK boxes, the Star Wars boxes in the US and Canada contained five rare minifigures including Colonel Wullf Yularen from the conference room scene on the first Death Star, DJ from The Last Jedi, a stormtrooper sergeant, Han Solo in Hoth gear, and a Scarif shore trooper squad leader from Rogue One.
The LEGO VIP rewards program is changing and going digital. Starting in June, LEGO will be launching a new online rewards center with digital VIP cards that will “introduce some new ways to earn and spend VIP points.” The changes follow a beta program launched earlier this month offering a few users mobile wallet versions of their VIP cards on Apple or Android devices while also promising “targeted and personalized offers sent directly to your phone.”
While the digital push is framed as being part of LEGO’s environmentally conscious “Planet Promise,” physical cards will still be available upon request. There are no planned changes to existing VIP points or values, though VIP accounts must now be registered online and connected with a unique e-mail address.
VIP points will also now be valid for 18 months with the expiration countdown clock renewing after every purchase, essentially extending their life indefinitely for fans who make a LEGO purchase at least once every year and a half (a change from the points expiring two years after earning them if they were not used).
There are many benefits to the LEGO VIP Program including signing up for free, accruing points toward discounts on future purchases, early access to select product launches, as well as access to other offers and promotions throughout the year. (For example, the LEGO Store is running double VIP points through the end of March.) Going digital will hopefully lead to faster communication about new offers and more clarity about LEGO’s reward system.
However, the LEGO VIP Program has had several missteps in the past including the exclusive Black VIP Card roll-out which promised “exclusive contests, exclusive rewards, exclusive access” and then hardly delivered, as well as tracking and enforcing hard purchase limits across several online orders. It remains to be seen what the “new ways to earn and spend VIP points” will be, but we are cautiously optimistic based on past promises if the program remains true to providing loyalty rewards and doesn’t veer toward increased tracking with even more fragmented offers than currently exist.
We will publish more information about the changes when it is announced, but in the meantime you can read the full email announcement from LEGO after the jump.
LEGO is firing off freebies and promotions fast and furious ahead of the last chance to get LEGO shipped in time for Christmas. The latest promotion is a LEGO Star Wars Box that includes five rare polybag minifigs that have previously only been available separately. You can pick up the box for free by purchasing $75 worth of LEGO Star Wars sets from the LEGO Shop. $75 also qualifies for free shipping, plus a reindeer ornament. And if you purchase 75251 Darth Vader’s Castle, you’ll also qualify for the Darth Vader Pod freebie.
When LEGO released 75192 Ultimate Collector Series Millennium Falcon last year, the company made a big deal of the various promotions and special offers that LEGO VIP Program members who purchased the UCS Falcon would be receiving over the subsequent year, starting with a special new VIP “Black Card”. The reality has turned out to be considerably less awesome, with the Black Cards arriving several months after purchasing the Falcon and no unique promotions at all in the past 15 months since the Falcon’s release. But there’s finally some good news for Black Card holders, who will be receiving an email with a special code that adds a free Black Card display stand with a unique minifig when you purchase any LEGO Star Wars set.
In LEGO Shop news for everyone, the LEGO Shop is offering double VIP points on all purchases this weekend, today (Friday December 7th) through Monday, December 10th, just in time for last-minute holiday shopping.
Along with the new sets, LEGO is offering another exclusive holiday gift with purchase: 40293 Christmas Carousel. The set features a rotating carousel on a festive base and comes with 251 pieces. To set is available with purchases more than $99 through December 10th or while supplies last.
Black Friday LEGO deals and exclusives are starting a week early. The LEGO Store is offering their first exclusive holiday gift with purchase (literally a gift box!), double VIP points, and the lingering Harry Potter Diagon Ally set with orders more than $99 USD, available Nov. 17-18 only, while supplies last.
Barnes and Noble is also hosting a Harry Potter fan event and offering the elusive minifigure four-pack as a gift with purchase for all LEGO orders $75 and above only on Saturday, Nov. 17.
LEGO Harry Potter has a new microscale set out today. 40289 Diagon Alley is now available as a gift with purchase from LEGO with orders more than $99 USD until Nov. 21 (or until supplies run out). The sizeable set (read our review here) includes 374 pieces (with a few cobblestone prints) and one minifigure of wand-maker Ollivander.
LEGO Ideas: This set is a stand-out of the Ideas line, showcasing the creativity of the fan designers heightened by official LEGO designers. As we mentioned in our review, this set is a good one with decent price per part value, and we are excited to see all the custom pop-up scenes that are just waiting to be made.
LEGO Xtra: These delightful accessory bags have been available off and on in physical LEGO Stores for a few months, but this is the first time they have been listed for purchase online. The bags include a variety of items from food and plants to bikes and lamps, any of which would be a great way to expand your LEGO City.