Tag Archives: VIP Program

The LEGO VIP rewards program is changing and going digital [News]

The LEGO VIP rewards program is changing and going digital. Starting in June, LEGO will be launching a new online rewards center with digital VIP cards that will “introduce some new ways to earn and spend VIP points.” The changes follow a beta program launched earlier this month offering a few users mobile wallet versions of their VIP cards on Apple or Android devices while also promising “targeted and personalized offers sent directly to your phone.”

While the digital push is framed as being part of LEGO’s environmentally conscious “Planet Promise,” physical cards will still be available upon request. There are no planned changes to existing VIP points or values, though VIP accounts must now be registered online and connected with a unique e-mail address.

VIP points will also now be valid for 18 months with the expiration countdown clock renewing after every purchase, essentially extending their life indefinitely for fans who make a LEGO purchase at least once every year and a half (a change from the points expiring two years after earning them if they were not used).

There are many benefits to the LEGO VIP Program including signing up for free, accruing points toward discounts on future purchases, early access to select product launches, as well as access to other offers and promotions throughout the year. (For example, the LEGO Store is running double VIP points through the end of March.) Going digital will hopefully lead to faster communication about new offers and more clarity about LEGO’s reward system.

However, the LEGO VIP Program has had several missteps in the past including the exclusive Black VIP Card roll-out which promised “exclusive contests, exclusive rewards, exclusive access” and then hardly delivered, as well as tracking and enforcing hard purchase limits across several online orders. It remains to be seen what the “new ways to earn and spend VIP points” will be, but we are cautiously optimistic based on past promises if the program remains true to providing loyalty rewards and doesn’t veer toward increased tracking with even more fragmented offers than currently exist.

We will publish more information about the changes when it is announced, but in the meantime you can read the full email announcement from LEGO after the jump.

Click to read more about the new digital LEGO VIP program

LEGO Store offering double VIP points from now until the end of March [News]

The LEGO Store is offering double VIP points on all purchases through the end of the month, ending on March 31st. This is the perfect opportunity to pick up some new sets like the sleek 10265 Ford Mustang, LEGO Ideas 21316 The Flintstones, or the massive 70840 Apocalypseburg. There are region-specific links below for the LEGO Shop online, or you could peruse our guide to all the new LEGO sets launched earlier this year.

LEGO Star Wars VIP Black Card Gift 5005747 VIP Frame – Was it worth the wait? [Review and Editorial]

Earlier this month, LEGO announced the one and only promotion so far for LEGO VIP Program “Black Card” holders. The Black Card is a special VIP card given to people who’d purchased 75192 UCS Millennium Falcon the first several months that it was available after its release last September. The Black Card and this “exclusive” promotional gift is limited to a relatively small number of LEGO builders and collectors — even among the “hardcore” LEGO builders on staff here at The Brothers Brick, only two of us purchased the UCS Falcon last year during the time when LEGO was issuing Black Cards — so we wanted to share our observations about the promo set as well as our experience as Black Card holders so far.

Read more about the LEGO Star Wars Black Card VIP gift

Double VIP points Dec 7-10 at the LEGO Store – Black Card promo finally revealed [News]

When LEGO released 75192 Ultimate Collector Series Millennium Falcon last year, the company made a big deal of the various promotions and special offers that LEGO VIP Program members who purchased the UCS Falcon would be receiving over the subsequent year, starting with a special new VIP “Black Card”. The reality has turned out to be considerably less awesome, with the Black Cards arriving several months after purchasing the Falcon and no unique promotions at all in the past 15 months since the Falcon’s release. But there’s finally some good news for Black Card holders, who will be receiving an email with a special code that adds a free Black Card display stand with a unique minifig when you purchase any LEGO Star Wars set.

In LEGO Shop news for everyone, the LEGO Shop is offering double VIP points on all purchases this weekend, today (Friday December 7th) through Monday, December 10th, just in time for last-minute holiday shopping.