As many of you know from our earlier article, the VIP system is being replaced with LEGO Insiders as of today, August 21st. To kick off the transition to this new comprehensive loyalty program, LEGO is holding a contest through October 2nd with a jackpot of 1,000,000 Insiders points. For those working out the math, that equates to US $9,000 | CAN $12,000 | UK £7,000 in discounts on purchases through LEGO stores and their website. The form of the contest is a treasure hunt, with the prize “buried” amid LEGO parts. Using an AR phone app, piles of System bricks can be scanned in search of a golden brick or other prizes. These can include digital LEGO comic books, bonuses for LEGO games, and other items. But for the grand 1M point prize, six winners will be chosen each week, making for 54 winners over the treasure hunt’s duration. More info is available at www.LEGO.com/Treasure-Hunt. And if you want to skip right to the fine print, that’s available here.
Read up on the treasure hunt below!
LEGO and Nintendo have revealed a new Super Mario product line that features an interactive LEGO Mario figure who collects coins in levels created with physical LEGO bricks. The partnership with Nintendo was teased earlier this week and will bring an entirely new kind of game experience based on everyone’s favorite plumber. The oversized Mario figure contains a screen and speaker and reacts to the level built around it.
The press release from LEGO calls the new lineup “neither a video game nor a traditional LEGO brick-based set,” letting kids create their own gaming environment like Super Mario Maker except with physical bricks. LEGO Super Mario will be available “later this year” with no specific date mentioned. (EDIT: Read our exclusive interview with one of the designers of LEGO Super Mario for more info.)
Click to get a closer look at photos and video of LEGO Super Mario
The summer wave of LEGO Hidden Side, a new series designed with augmented reality, will include 8 sets. Seven of them were revealed earlier this month, and the last one, 70422 Diner Shrimp Shack Attack, was announced today. The set will come with 579 pieces and will retail at 49,99 Euro in Europe, which converts to about $50 US. More details on availability will come at a future date.
Earlier in February LEGO announced the new augmented reality themes as Hidden Side to help bridge physical and digital play. We also had our first in-person look at it at the New York Toy Fair. Today, 7 of the 8 Hidden Side set details were revealed. These are slated to be released on August 1st.
Click here to take a look at the new LEGO Hidden Side products!
In an early preview of the New York Toy Fair, LEGO today unveiled their Hidden Side product line, a new series designed with augmented reality to help bridge physical and digital play. The sets will be “haunted” via an app and kids will have to uncover mysteries and turn the sets back to normal by finding and releasing ghosts.
The eight sets will launch in August this year and will range in price from $20 to $130 US, with the Hidden Side app available on Android and iPhone.
Click to learn more about LEGO Hidden Side including photos and a video
Martin Sanders, LEGO’s Director of Innovation took the stage to showcase LEGO’s integration with Apple’s new revelation of ARKit 2 during the 2018 World Wide Developers Conference in San Jose earlier this week. ARKit 2 is a platform that allows developers like LEGO to integrate shared experiences, bringing together a virtual experienced tied to a physical play set.
Click to read more about the showcase