Tag Archives: Augmented Reality

LEGO unveils new Hidden Side product line with eight haunted augmented reality sets [News]

In an early preview of the New York Toy Fair, LEGO today unveiled their Hidden Side product line, a new series designed with augmented reality to help bridge physical and digital play. The sets will be “haunted” via an app and kids will have to uncover mysteries and turn the sets back to normal by finding and releasing ghosts.

The eight sets will launch in August this year and will range in price from $20 to $130 US, with the Hidden Side app available on Android and iPhone.

Click to learn more about LEGO Hidden Side including photos and a video

LEGO showcases Augmented Reality play with Apple’s ARKit 2 at WWDC [News]

Martin Sanders, LEGO’s Director of Innovation took the stage to showcase LEGO’s integration with Apple’s new revelation of ARKit 2 during the 2018 World Wide Developers Conference in San Jose earlier this week. ARKit 2 is a platform that allows developers like LEGO to integrate shared experiences, bringing together a virtual experienced tied to a physical play set.

Click to read more about the showcase