LEGO and Nintendo reveal new Super Mario product line [News]

LEGO and Nintendo have revealed a new Super Mario product line that features an interactive LEGO Mario figure who collects coins in levels created with physical LEGO bricks. The partnership with Nintendo was teased earlier this week and will bring an entirely new kind of game experience based on everyone’s favorite plumber. The oversized Mario figure contains a screen and speaker and reacts to the level built around it.

The press release from LEGO calls the new lineup “neither a video game nor a traditional LEGO brick-based set,”  letting kids create their own gaming environment like Super Mario Maker except with physical bricks. LEGO Super Mario will be available “later this year” with no specific date mentioned. (EDIT: Read our exclusive interview with one of the designers of LEGO Super Mario for more info.)

You can see LEGO Super Mario in action. jumping around a level created from the starter set.

The BrickHeadz-sized LEGO Mario figure contains screens and a speaker to react to the level built around it, coming with all the familiar sounds of the Super Mario World, complete with warp pipes, Bowser, mystery boxes and Goombas.

LEGO Super Mario will be available “later this year,” and we expect several more level/set announcements coming from the new product line in the next few months.  The entire press release from LEGO is included below.

The LEGO Group and Nintendo partner to take legendary brick-building to a new level

Designers from both companies join forces to create a new physical play experience that brings Super Mario to life in the world of LEGO bricks, launching later this year.

BILLUND, March 12, 2020: The LEGO Group announced a partnership with Nintendo that will change the way people interact with Super Mario in the physical world and engage in LEGO experiences.

Both companies share a passion for innovation and play and their collaboration has led to a reimagination of the LEGO building experience, enabling an entirely new way to play inspired by the beloved video game icon, Super Mario.

Neither a video game nor a traditional LEGO brick-based set, LEGO Super Mario is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before. Super Mario will be brought to life in the physical LEGO world and new levels of challenge and styles of play will be part of the iconic LEGO experience enjoyed by generations.

The news was also shared in a video posted by the LEGO Group and Nintendo earlier today.

The video, which hints at what fans can expect when LEGO Super Mario launches later this year, shows a player using an interactive Mario figure to collect coins in a real-life game level that has been created with LEGO bricks.

“We are very excited to bring Mario into the physical world through interactive and social LEGO play”, said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”

“I have always liked LEGO products and how they help children use their imagination to play”, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

LEGO Super Mario will launch later this year, and more information will be made available in the future.

7 comments on “LEGO and Nintendo reveal new Super Mario product line [News]

  1. TP

    Well, that’s seriously disappointing. I mean, yeah, by all means, release these happy meal toys, but why would they not *also* make actual sets? What a missed opportunity. Here’s hoping they actually make some sets (and from more Nintendo properties, as well)

  2. Austin

    I’m excited about the possibility of making interactive Mario levels out of Legos but I think there should also be Lego Mario sets for just using with other Legos by Wich I mean there should be a set (or sets) where things are scaled to Minifigures like the ones mega blocks and kenex made awile ago but since Nintendo is partnering with Lego we can have proper Lego brand Mario Minifigures and”play sets” or whatever you call them when you’re just going to build them and not necessarily play with them.

  3. Sam Tung

    Not that interested in this set, specifically, but Lego having the Nintendo license is very exciting. Imagine all the Legend of Zelda sets we could get!

  4. Danish Space Program

    I think this is such a cool idea and I am excited to see what can be done with it!

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