Tag Archives: New York Toy Fair

Wrap-up from LEGO’s booth at the 2019 New York Toy Fair [News]

As you’ve surely noticed from reading our site in the last few days, this weekend marked the 116th annual New York Toy Fair, North America’s largest toy trade show and the site of LEGO’s product reveals for the first half of 2019. As always, The Brothers Brick was on site to bring you in-person coverage of all the latest sets, which we’ve covered with hundreds of photos in our theme-specific articles (see the full list below). As Toy Fair is the gathering for more than 30,000 toy industry professionals, LEGO is eager to put its best foot forward, so let’s set aside the new sets for a moment and look at LEGO’s presence at the show, along with our experience there.

This was my third year attending the show to bring TBB hands-on coverage, and I followed the news from the show for years prior to that. One thing that never struck me until I attended was how different it is to most other venues where I interact with LEGO. Toy Fair New York is not a fan convention and it’s not a comic book or geek/nerd convention. It’s an industry trade show. Everyone in attendance — the people manning the booths, the people walking around, the people taking photos — is at work, and is there because it’s their job. Make no mistake — most people are having fun (how can you not have fun in seven football fields’ worth of toys?), but you won’t see cosplayers or even families, since children aren’t permitted. What you will see is every type of toy imaginable, from infant toys to RC cars to board games.  Continue reading

New LEGO gear and merchandise revealed at the 2019 New York Toy Fair [News]

In addition to all the new LEGO sets revealed at the 2019 New York Toy Fair, the upcoming line-up of LEGO-themed gear and merchandise was also unveiled. Both LEGO and their official merchandising partner Santoki had a spread of new items from books to backpacks, with a significant concentration on LEGO Star Wars-themed products that will be released later this year.

Click to see more of the upcoming LEGO gear and merchandise showcased at the New York 2019 Toy Fair

LEGO wins four Toy of the Year (TOTY) awards at the 2019 New York Toy Fair [News]

LEGO made waves this year by taking back to Billund a total of four out of 19 Toy of the Year (TOTY) Awards presented at the 2019 New York Toy Fair. This is the highest number of awards that LEGO has won in a single year since the awards’ inception, celebrating four sets that no doubt represent the high level of talent that went into making them.

The Toy of the Year (TOTY) Awards (also known as the “Oscars” of the toy industry) are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need.

We at The Brothers Brick wish a heartfelt congratulations to The LEGO Group and especially to the designers and creative team behind these sets including Justin Ramsden, Joel Baker, Robert Heim, Jaime Berard, Mark Stafford and Crystal Fontan as well as the folks in the minifigure team led by Matthew Ashton for their passionate work that led to these wins. No doubt we’ve missed many people who helped these sets come to fruition as product design is a team effort, so we congratulate all the unsung heroes behind the scenes as well.

Click to see which LEGO sets won the 2019 Toy Of The Year awards

LEGO Movie 2 sets in-person at the 2019 New York Toy Fair [News]

Live from the show floor at the 2019 New York Toy Fair, we have new close-up images of the upcoming LEGO Movie 2 sets revealed last week. The Rexcelsior will be available May 1st, while the other sets are scheduled for release a week earlier on April 22nd.

LEGO Movie 2 Rexcelsior

See our hands-on coverage of the new LEGO Movie 2 sets from the 2019 New York Toy Fair

LEGO Hidden Side sets in-person at the 2019 New York Toy Fair [News]

Live from the show floor at 2019 New York Toy Fair, we have new close-up images and video of the brand new LEGO Hidden Side series we revealed yesterday. These sets will be available starting in August.

See our hands-on coverage of the LEGO Hidden Side sets from the 2019 New York Toy Fair

LEGO Toy Story 4 sets in-person at the 2019 New York Toy Fair [News]

Live from the show floor at the 2019 New York Toy Fair, we have new close-up images of the upcoming Toy Story 4 sets for the newly branded 4+ (formerly “Juniors”) age group. The sets include carnival rides, an RV adventure, and characters new and old. The movie is slated to be released in June so we can be sure to see these on shelves by then.

See our hands-on coverage of the LEGO Toy Story 4 sets from the 2019 New York Toy Fair

LEGO Star Wars sets from Resistance and more in-person at the 2019 New York Toy Fair [News]

Live from the show floor at the 2019 New York Toy Fair, we have new close-up images of the upcoming LEGO Star Wars sets revealed this morning. These sets are scheduled for release starting in April.

See our hands-on coverage of the new LEGO Star Wars sets from the 2019 New York Toy Fair

LEGO Jurassic World sets in-person at the 2019 New York Toy Fair [News]

Live from the show floor at 2019 New York Toy Fair, we have new close-up images of the upcoming Jurassic World sets that were announced yesterday. The sets are based on a new animated mini-series called LEGO Jurassic World – Legend of Isla Nublar which is a prequel series to the first Jurassic World live action film.

See our hands-on coverage of the LEGO Jurassic World sets from the 2019 New York Toy Fair

LEGO Star Wars 20th Anniversary sets in-person at the 2019 New York Toy Fair [News]

Live from the show floor at 2019 New York Toy Fair, we have new close-up images of the upcoming LEGO Star Wars 20th Anniversary sets we revealed earlier this month. These sets will be available starting in April.

See our hands-on coverage of the LEGO Star Wars 20th Anniversary sets from the 2019 New York Toy Fair

LEGO Toy Story 4 sets unveiled at 2019 New York Toy Fair [News]

Live from the show floor at the 2019 New York Toy Fair, we’re bringing you all the new product reveals from Toy Story 4, available starting in April. The sets include carnival rides, an RV adventure, and characters new and old.

See our complete coverage of the LEGO sets from Toy Story 4 at the 2019 New York Toy Fair

LEGO Star Wars sets from Resistance and more unveiled at 2019 New York Toy Fair [News]

Live from the show floor at Toy Fair New York 2019, we’re bringing you all the new product reveals in the LEGO Star Wars line, scheduled for release starting in April.

See our complete coverage of LEGO Star Wars sets from the 2019 New York Toy Fair

Go back to Bedrock with 21316 The Flintstones, the newest LEGO Ideas set [News]

Today at the New York Toy Fair, LEGO launched the next fan-inspired product in the LEGO Ideas lineup: 21316 The Flintstones. The set comes with 748 pieces that make up the Flintstones’ rock-made home, their iconic foot-propelled car, and minifigures of Fred and Wilma Flintstone as well as Barney and Betty Rubble.

The release is also timely with the newly announced dinosaurs from Jurassic World that could fit right into the prehistoric neighborhood of Bedrock. The set will be available to LEGO VIPs starting next week on Wednesday, February 20th for US $59.99 | UK £54.99 | CA $79.99.

Click to get a closer look at the LEGO Ideas Flintstones set