Tag Archives: VIDIYO

LEGO VIDIYO sets are officially revealed [News]

Today, LEGO announced the first wave of brand new VIDIYO sets. The new press release gives more details about what we learned from the initial announcement, as well as introduced new types of products. The new LEGO VIDIYO is all about three things: BeatBoxes, Bandmates, and BeatBits. The first wave, which is slated for March 1, will include six unique portable BeatBoxes that each hold a minifigure representing a specific music genre. The colorful tiles included in each BeatBox, are called BeatBits; you’ll find two special BeatBits and 14 random BeatBits in each BeatBox. Besides the six BeatBoxes, the series will include 12 Bandmates to collect.

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The LEGO Group collaborates with Universal Music to bring VIDIYO — a brand new line of music-inspired engagement with LEGO play [News]

Unveiled today, the new LEGO VIDIYO products are the result of a partnership between the LEGO Group and Universal Music Group, which was announced last April. The new sets promise an “innovative music video maker experience,” meaning LEGO is making new attempts to include smart devices into play. According to the press release, the new theme is aimed at kids aged 7-10 who are keen explorers of play and music. LEGO also guarantees a safe virtual environment for young content creators.

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