Tag Archives: Universal Music Group

LEGO and Universal Music Group to create music-based toys [News]

LEGO and Universal Music Group (UMG) have announced a partnership to create a new lineup of music-based sets that seek to inspire children to express themselves musically and explore their creativity through interactivity. The music sets will be revealed later this year and are scheduled for launch in 2021.

Universal Music Group is separate from Universal Pictures which announced a five-year agreement to produce and distribute LEGO movies earlier this week. We also don’t know if the recent LEGO Ideas “Music to Our Ears” competition is at all related to this announcement, though LEGO is evaluating bringing some of the submissions to market as sets.

The full press release and a LEGO music equalizer announcement video are included after the jump.

Click to see the press release and announcement video.