With the announcement of the newest LEGO modular building, LEGO Icons 10350 Tudor Corner, the LEGO Group is also debuting a new initiative to support those with non-visible disabilities, conditions, and sensory needs. And while there was an announcement earlier this year about TLG’s partnership with KultureCity to improve store experiences for neurodivergent shoppers, this new program adds to that work, recognizing those with sensory needs in LEGO set form. This will debut with the first ever inclusion of the sunflower lanyard in a children’s toy, beginning in 2025. Starting via a program for London’s Gatwick Airport in 2016, the Hidden Disabilities Sunflower has become a worldwide self-identifier of those with an unseen disability, who may be in need of extra assistance when out in public. LEGO will bring awareness to this budding international symbol with references in the aforementioned LEGO Icons 10350 Tudor Corner (the bike-riding minifigure wearing a sunflower jumper), LEGO Friends Heartlake City Airport and Airplane, and LEGO DUPLO First Time at the Airport, all releasing in 2025.
Read on for the press release from LEGO, and how you can find out more about this program