Tag Archives: Ikea

IKEA announces new collaboration with LEGO [News]

Today at Democratic Design Days, IKEA’s annual press event in Almhut, Sweden, IKEA announced that one of their new partnerships will be with the LEGO Group. Together, they will be producing a line of products aimed at bringing children and adults together. “We have a lot in common. Play is essential to kids, and we both believe that, so together the LEGO Group and IKEA, we really want to enable many more opportunities for play in the homes with children and their parents,” said Lena Dixen, Senior Vice President, Product Development, LEGO Group. In fact, the collaboration began with the toy company. LEGO approached IKEA and “asked if we wanted to play,” said Fredrika Inger, Business Area Manager for Children’s IKEA.

Click to read more, and watch a video of the announcement