LEGO’s new Dots line is the company’s latest attempt to gain a foothold in the tween girl jewelry market. (See the LEGO Dots announcement here.) Most LEGO fans are probably familiar with the company’s previous venture into this market with the Clickits theme, which had dozens of sets from 2003-2006. And while that theme’s success in its target market is open for debate, it’s rarely a theme that elicits positive responses from adult fans, thanks to one fatal flaw: Clickits is barely compatible with traditional LEGO. Certainly, some enterprising fans have put bits to great use, but it’s largely its own system. Thankfully, LEGO appears to have learned a lesson from that experiment and its new line of tween jewelry is solidly grounded in the bricks and plates that we all know and love. Or, perhaps more accurately, the tiles. The titular “dots” are the plethora of good old fashioned 1×1 tiles included in every set.
In advance of the theme’s release on March 1, LEGO sent us what they’re calling a Creativity Box. It is not a retail product and is instead intended to showcase the variety of parts Dots sets will include. So let’s dive in and take a quick look at some of Dots’ offerings. Continue reading
