Tag Archives: Adult Strategy

LEGO 71374 Nintendo Entertainment System is a buildable NES console complete with Super Mario Bros. [News]

LEGO and Nintendo have partnered to reveal 71374 Nintendo Entertainment System, a buildable NES console and a retro CRT “tube” TV that comes with a Super Mario Bro. cartridge and a scrolling level reminiscent of World 1-1. The instant nostalgia trip is made up of 2,646 pieces and even comes with an 8-bit Mario.

The NES will be sold exclusively by LEGO through the end of 2020 then expand to other retailers starting in 2021. The set will sell for US $199.99 | CAN $299.99 | UK £209.99 beginning August 1st, the same day that the other new LEGO Super Mario sets become available for purchase. (Edit: LEGO originally listed the purchase price of US $199.99 online and then updated it to US $299.99 then updated it again to US $229.99. We have asked for clarification on the actual price and will update this article when we have more information.)

Take a closer look at the LEGO Nintendo NES

LEGO 10277 Crocodile Locomotive designer takes us for a ride [News]

LEGO Designer Pierre Normandin is no stranger to trains–he grew up loving them and has designed many of the LEGO City trains available the past few years. He recently shifted within LEGO to the Creator Expert team and had the chance to flex some building muscles by designing the recent Fiat 500 and now an even more detailed train! In this designer video, Pierre talks about his love of trains, why the Crocodile Locomotive is so iconic, and how the set started off larger and eventually grew to be 7 studs wide to include more detail.

10277 Crocodile Locomotive set comes with 1,271 pieces used to create the brown electric locomotive, a buildable display base, an informational placard, and two conductor minifigures. It is now available from LEGO for US $99.99 | CAN $149.99 | UK £89.99. Make sure to read our interview with LEGO Design Lead Jamie Berard about the creation of this LEGO train and the design effort that went into it.

Click to watch the LEGO Crocodile Locomotive designer video

LEGO Art revealed as mosaic sets of The Beatles, Marilyn Monroe, Star Wars Sith and Iron Man [News]

LEGO has revealed an entirely new product line of mosaic sets featuring pop culture portraits called LEGO Art. The four initial sets revealed include Iron Man, Marilyn Monroe, The Beatles, and Star Wars Sith. Each of the adult-targeted sets contains an average of 3,250 pieces, a new brick separator, several new elements, an exclusive signature tile, and instructions and extra parts to build 3 or 4 different designs per set. Each set comes with a curated building soundtrack, and as an added bonus, three copies of either the Iron Man or Star Wars sets can be combined to make an “ultimate piece” triple the size of a single portrait.

Each LEGO Art set comes in a box the size of a pizza and will retail for US $119.99 | CAN $149.99 | UK £114.99. The Iron Man portrait will be available globally (including the US) exclusively from LEGO on August 1st. The other three portraits will be available globally from LEGO and various retailers starting August 1st, except in the US which will have to wait a month until September 1st.

Get a close up look at each new LEGO Art portrait and see the ultimate versions from combining sets

LEGO 10277 Crocodile Locomotive now available for purchase [News]

The newest LEGO train set 10277 Crocodile Locomotive is now available online for US $99.99 | CAN $149.99 | UK £89.99. The train comes with 1,271 pieces used to create the locomotive, display base, and two conductor minifigures. To motorize the Crocodile, you will need to purchase two additional Powered Up Components, 88009 Powered Up Hub and 88013 Technic Large Motor.

Make sure to check out our interview with Jamie Berard, LEGO Senior Design Manager for Creator Expert and Architecture, who gave us a first look at the set and answered some of our questions about the new locomotive. In addition, we’ve included the official product photos beneath the jump.

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LEGO Disney 43179 Mickey and Minnie Mouse available for pre-order [News]

LEGO’s newest Disney set 43179 Mickey Mouse & Minnie Mouse Buildable Characters is now available for pre-order from LEGO for US $179.99 | CAN $229.99 | UK £169.99. The set comes with 1,739 pieces to build both Mickey and Minnie Mouse as well as autographed bases and several accessories.

These characters are bigger than they seem in photos, so check out our hands-on review of Mickey and Minnie or the video beneath the jump to see the scale and construction of each, including several new elements.

LEGO is also offering a gift-with-purchase of 40411 Creative Fun 12-in-1 with orders of at least $85 through July 26th or while supplies last.

See video of LEGO’s new Mickey and Minnie buildable characters and a gallery of product photos.

LEGO Disney 43179 Mickey and Minnie Mouse are 1,700-piece buildable characters [News]

LEGO has officially revealed their newest Disney product, 43179 Mickey Mouse & Minnie Mouse Buildable Characters. The set comes with 1,739 pieces to build both Mickey and Minnie Mouse in dynamic positions as well as autographed bases and several accessories.

Mickey and Minnie will be available from LEGO starting July 1st for US $179.99 | CAN $229.99 | UK £169.99.

Take a closer look at the LEGO Disney Mickey Mouse & Minnie Mouse Buildable Characters

10277 Crocodile Locomotive is the newest LEGO train set for adults [News]

LEGO has officially revealed the latest 18+ train set for adults, 10277 Crocodile Locomotive. The Swiss train is made up of 1,271 pieces used to create the brown electric locomotive, a buildable display base, an informational placard, and two conductor minifigures. The set will be available from LEGO starting July 1st for US $99.99 | CAN $149.99 | UK £89.99.

The Brothers Brick sat down with Jamie Berard, LEGO Senior Design Manager for Creator Expert and Architecture, who gave us a first look at the set and answered some of our questions about the new locomotive.

Read on to see more photos of the LEGO Crocodile Locomotive and read our interview with designer Jamie Berard

LEGO’s new adult product strategy: Why LEGO is retiring Creator Expert [Feature]

It’s not a secret that LEGO is not just for kids. Adults and even seniors all around the world build LEGO sets with their kids and grandkids, as well as themselves. For many, the hobby of building with plastic bricks is one of the few ways to escape the stress of the modern world. In its pursuit of new consumers, LEGO has recently announced that it is making some considerable changes to its portfolio, including retiring particular themes that have historically been popular with adult builders and collectors. One of the adult-oriented product lines that LEGO has announced that it is retiring is the LEGO Creator Expert theme. However, that doesn’t mean that LEGO sets for adults are going away.

The Brothers Brick participated in a discussion with Genevieve Capa Cruz, Audience Marketing Strategist Director within the LEGO Company’s Product Group Marketing team, to learn more about the new LEGO Adult Portfolio, focused on the 18+ audience. Genevieve told us about the barriers that the new approach is set to overcome and the changes to the products that we can already see in several lineups.

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