The LEGO group announced today that it is acquiring LEGO marketplace website BrickLink. BrickLink was founded in 2000 by the late LEGO fan Dan Jezek, and was purchased from Dan’s family in 2013 by mobile game company Nexon founder and entrepeneur Jung-Ju “Jay” Kim. Over the past six years, the new owners, via Mr. Kim’s investment company NXMH, have taken the website in a number of new directions, including a “MOC Shop”, Stud.io virtual LEGO design software and the AFOL Designer Program earlier this year.

Although the official press release is fairly light on details, prior to the announcement today, LEGO invited The Brothers Brick to conduct a one-on-one interview with Julia Goldin, Chief Marketing Officer for the LEGO Group. We asked Ms. Goldin about potential conflicts of interest in LEGO now owning a large proportion of the secondary market for its own product, the future of the community-driven BrickLink catalog, and more. Read our in-depth interview in the article below. We’ll also have more analysis and discussion in the coming days.
Read the full interview and press release about LEGO’s acquisition of BrickLink
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