US Retailer Target revealed that it will be releasing a Carnage LEGO bust for pre-order on March 11th at 8 am CST. The set comes with 546 pieces and no pricing details have been shared yet. Based on past series of LEGO busts revealed from the Star Wars lineup, it’s likely to be priced at USD $59.99. We’ll share more information as it’s revealed.
Today, The LEGO Group presented the financial report for the full year of 2020. An online event was hosted by the company’s CEO, Niels B Christiansen, who announced a strong growth of all key indicators. In 2020, the revenue grew 13 percent to DKK 43.7 billion compared with 2019, while consumer sales grew 21 percent compared to the same period. Operating profit was DKK 12.9 billion, an increase of 19 percent compared with 2019. The brand’s global market share grew globally and in its 12 largest countries.
Niels B Christiansen, the CEO, said: “We are very pleased with these results. They show the timeless relevance of the LEGO brick and learning through play. This performance is also a testament to the passion, creativity and resilience of our people. Despite the challenges of the pandemic, they worked tirelessly to keep the world playing.”
For the past several years around this time, LEGO has offered an Easter-themed Gift with Purchase. This year proves no different. Well, maybe a little different. It is a new set, after all. This year’s perk is 40449 Easter Bunny’s Carrot House, a 231-piece set featuring a cute little bunny and a single-room carrot-based home. It will be available with purchases over $60 from March 15th until April 5th, or while a supplies last. Is it worth potentially filling your cart with a few extra items to hit the required total? Let’s take a look and see!
The LEGO Group provided The Brothers Brick with an early copy of this set for review. Providing TBB with products for review guarantees neither coverage nor positive reviews.
Click to read the full hands-on review
Melody Caddick or better known in the community as Mel Caddick is a prominent LEGO designer who has worked on or designed creations for a number of sought-after Gift Promotions issued with LEGO purchases. The demand for the Gift-With-Promotions not only has its allure of being a scarcity and something which cannot be purchased off the shelves but also for the unique one-off design concepts and themes that do not need to fit within the current design themes of any given LEGO set in production.
Click to read the full interview
It feels like it was just yesterday (Okay, it was January) when we took a look at the Extra DOTS series 3 packs. But LEGO has gone rapid-release on us, and now there’s already a whole new set of unique printed tiles to collect and rare colored elements to stock up on. Packs of 41931 Extra DOTS – Series 4 are available now from the LEGO Shop Online for US $3.99 | CAN $4.99 | UK £3.99. We bought a few to see what this latest not-quite-blind-pack has to offer.
Click to read the full hands-on review
Early last month in February, LEGO dropped an interesting soundtrack – an ASMR White Noise album made from LEGO bricks. These white noise types of sounds are known to help listeners relax and get “in the zone” while focussing on other tasks. There’s now a video featuring the behind the scenes and the making of this unique placement by LEGO. We also share the full list of 12 streaming services that you can access the tracks from.
Click for the full list of streaming services and the making of video
The team from LEGO shares a favourite video feature of ours by hearing directly from the designers involved in the creation of the LEGO Ideas 21326 Winnie The Pooh set. Featuring (L-R, image below) lead LEGO Model designer Ilia Gotlib, Simon Wilson (LEGO Element Designer), Felipe Silva Telles (LEGO Element Designer) and Ashwin Visser (LEGO Graphic Designer)
Click to see the full designer video
This month’s Gift With Purchase kicks off with the 40450 Amelia Earhart Tribute set. The Harry Potter and Collesseum promotions are still available from the past couple of months. Here’s a list of GWP eligibility based on item, price and region (the US|CAN|UK) based on today’s availability, 6 March 2021.
In the writings of A. A. Milne, the Hundred Acre Wood is home to many beloved characters. LEGO invites us all to visit these childhood friends in LEGO Ideas 21326 Winnie the Pooh. Based on an idea submitted by fan Ben Alder in March of 2019, this set will be available to LEGO VIP members starting March 18, with general availability following on April 1st. For US $99.99 | CAN $139.99 | UK £89.99 you’ll get Pooh’s home and five exclusive minifigures. Read along as we look for honey-dipped surprises, keeping a watchful eye out for any stray Heffalumps. (Spoiler alert: There are no Heffalumps in this set.)
The LEGO Group provided The Brothers Brick with an early copy of this set for review. Providing TBB with products for review guarantees neither coverage nor positive reviews.
Click to read the full hands-on review
Ever wanted to see your kid on that famous LEGO ad from 1981? Now you can, says the company, thanks to a new ad campaign. This coming Monday, March 8, is International Women’s Day, and to mark the occasion The LEGO Company is launching a new ad campaign focusing on young female builders. Based on LEGO’s iconic “What it is is beautiful” advertisement from 1981 featuring a young girl proudly holding her creation, the new campaign will let fans see themselves in a similar advertisement. While the campaign website isn’t live at the time of writing, LEGO says it will allow parents to submit images of their children holding their designs, along with a few keywords, and the website will then generate a unique poster based on the image that will be emailed back.
Click to read the full press release and see more example posters
Today LEGO has revealed the latest set from its Ideas crowd-sourcing platform. 21326 Winnie the Pooh will feature the popular characters from A. A. Milne’s book series along with Pooh’s home under the tree in the Hundred Acre Wood, as interpreted by Disney. The set will include five characters: Pooh, Piglet, Tigger, Rabbit, and Eeyore. The 1,265-piece set is slated to be available for LEGO VIP members starting March 18 with general availability on April 1. It will retail for US $99.99 | CAN $139.99 | UK £89.99. Be sure to check back for our full, hands-on review of this set, which will be coming very soon.
The Winnie the Pooh project was created by fan Ben Alder in March of 2019, and hit the requisite 10,000 votes in July of that year. It was approved by LEGO in February of last year, joining the Medieval Blacksmith as the two projects from the first 2019 LEGO Ideas review to be turned into official sets.
Having a hard time keeping track of which LEGO Ideas projects are coming? The Winnie the Pooh set is the first to be revealed of the 8 approved projects we covered last month: Upcoming LEGO Ideas Projects.
Click to see more images and read the official press release
Lately we’ve been working our way through the new wave of Ninjago sets based on the latest island-themed season. Today we reach our final destination of Ninjago 71747 The Keepers’ Village. This 632 piece offering features five minifigures and a playset full of surprises. It’s available now from the LEGO Shop Online for US $49.99 | CAN $69.99 | UK £44.99. Is this a fitting conclusion to our Island adventures? Are there interesting perks for non-Ninjago fans? Read on and see!
The LEGO Group provided The Brothers Brick with an early copy of this set for review. Providing TBB with products for review guarantees neither coverage nor positive reviews.
Click to read the full hands-on review