Ever wanted to see your kid on that famous LEGO ad from 1981? Now you can, says the company, thanks to a new ad campaign. This coming Monday, March 8, is International Women’s Day, and to mark the occasion The LEGO Company is launching a new ad campaign focusing on young female builders. Based on LEGO’s iconic “What it is is beautiful” advertisement from 1981 featuring a young girl proudly holding her creation, the new campaign will let fans see themselves in a similar advertisement. While the campaign website isn’t live at the time of writing, LEGO says it will allow parents to submit images of their children holding their designs, along with a few keywords, and the website will then generate a unique poster based on the image that will be emailed back.
In case you didn’t know, today is International Women’s Day! As tribute and in celebration of all the wonderful women in the LEGO community, HispaBrick’s latest issue showcases articles and interviews featuring incredible female builders and designers from all over the world.
Guys and gals alike will appreciate this issue. I’ve had a chance to read it myself, and as a female builder, it makes me proud of how much we bring to the table in a community somewhat dominated by the guys. But genders aside, the current issue is something everyone can learn and benefit from. Particularly intriguing is the interview with a few of the designers who are responsible for your favorite Collectible Minifigures. Best of all, the magazine is completely free to download.
Here’s Hispabrick’s press release:
Today is International Women’s Day, and the HispaBrick Magazine team has worked hard to create aspecial themed issue to participate in this celebration. HispaBrick Magazine 032 celebrates the Female Fan of LEGO (FFOL) in many different ways. The theme for International Women’s Day 2019 is #BalanceForBetter. To promote this theme we have invited Regina Mateos Rodilla to write an editorial as well as an article about what being a fan of LEGO means to her. We have also included interviews with female builders like Sachiko Akinaga, Mariann Asunama, Alice Finch and Jessica Farrell. Karine Linder from Stuck in Plastic has provided us with some insights from photographers like @by_a.n.n.a and @lady_brick. We interviewed Tara Wike and Austin Carlson who work for LEGO on the collectible minifigures series, and Asha Seshan and Anika Brandsma talk about their passion for LEGO Robotics. Patricia Tsoiasue talks about 2×4 Day, and Evelyn gives us an insider look into how some kids live their LEGO passion. This and much more makes for another issue full of different and engaging LEGO-related content. To underscore this celebration, we have decided to make this a free issue (like all the previous issues), so come over and download it from our website at no cost whatsoever. Spread the word: it’s free!!