Today, LEGO is announcing a new loyalty program for adults, set for launch in a week on August 21st. LEGO Insiders will not only replace the existing VIP Rewards program, but also merge other LEGO entities like LEGO Ideas and LEGO Life into a single account. This means one username and password to manage, no matter which LEGO service you’re accessing. LEGO has stated their goals as increased ease of access, a lower the barrier to entry into their loyalty program, and benefits that expand beyond those currently offered by the VIP Rewards system. You’ll be able to create a new account using this link, or by scanning designated QR codes at LEGO stores starting on the 21st. Unlike with VIP, where talk of the program was largely contained to the register or their website, expect this new system to be broadly advertised.
