UK retailer John Lewis have teamed up with the UK’s only LEGO Certified Professional Bright Bricks to recreate 5 years of classic John Lewis Christmas adverts. Something of a UK Christmas tradition for the past 10 years, the John Lewis’ adverts are eagerly awaited at the beginning of each festive season, ready to tug on heart-strings, bring a smile, and generally start the festive snowball rolling. The brick-built creations took a team of seven expert LEGO builders 116 hours to construct and comprise a staggering 9,400 bricks in total.
The 5 John Lewis adverts were shown between 2012 – 2016 and Bright Bricks captures the iconic moment from each advert. In 2012, the advert depicted a snowman’s epic journey across mountain, highway and manic shoppers to return to his waiting ‘snow-woman’ on Christmas morning. The Journey has 1,800 bricks and took 18 hours to build.