When I first heard that LEGO was going to produce a movie featuring Ninjago, I was flummoxed. As an adult fan of Lego (AFOL), the entire Ninjago line fell outside my realm of interest when it came to building sets. I hadn’t watched the show, played the games, or even purchased a set outside of 70751 Temple of Airjitzu which I bought on discount one day because I thought it was a brilliant architectural model. Saying that I had any sort of expectation to enjoy a press screening of The LEGO Ninjago Movie this past weekend would be a stretch.
Heading into the second LEGO-themed movie of the year, I couldn’t help but think the movie could use a bit more breathing room on the calendar, coming only seven months after the successful run of The LEGO Batman Movie. This bias seemed confirmed by the sheer amount of marketing I saw for the film, from Ninjago-themed obstacles on American Ninja Warrior to baking a La-Lloyd cake on How to Cake It, all paid opportunities to promote the film. If a movie needs to work this hard to get people to the theater, the movie itself needs all the help it can get, right?
Read our full review of The LEGO Ninjago Movie