Online fan conventions have moved to live streaming shows with no thanks to the pandemic. The adoption of this new format was forced upon us to ensure continuity of annual traditions. LEGO announcing a convention for the first time ever, and not having a LEGO CON prior to the pandemic is seen as an opportunity to test waters since everyone else is doing it. It’s also a much more affordable time to jump on the streaming CON bandwagon instead of a physical event, so why not? How did it fare? Read on to find out my personal thoughts and opinion.
Tag Archives: Events
First ever LEGO online fan event LEGO CON to go live on June 26 with reveal of new LEGO Star Wars set [News]
Last week LEGO announced their first LEGO CON will take place on June 26. It will be streamed live on the LEGO website on June 26 at 5 PM (London), 12 PM (New York) and 9 AM (Los Angeles). The event lineup includes sharing of secrets from inside the LEGO Headquarters amongst other announcements and activities featuring familiar LEGO product themes.
Click to find more about LEGO CON
BrickCon 2020 is moving online in October with a full convention for adult fans of LEGO [News]
BrickCon today announced that its 2020 convention in October will be moving from the Space Needle to cyberspace. BrickCon is TBB’s “home convention” that usually gathers hundreds of talented LEGO builders in Seattle to exhibit their creations and meet fellow AFOLs (adult fans of LEGO) from around the world. As you might expect due to the current state of the pandemic, a gathering of 500 attendees with more than 10,000 people from the general public isn’t feasible, so BrickCon organizers are translating the full convention to an online format.
BrickCon 2020 will be held online Oct. 2 – 4 with builder registration opening on Aug. 1st. The convention will feature a keynote, online MOC exhibition, building awards including Best of Show and People’s Choice, games, prizes, workshops, social events, and a virtual marketplace for LEGO-related vendors. The convention will also offer registered builders “BrickCon Bundles” for purchase that include mailed swag like exclusive t-shirts, engraved bricks, a custom LEGO kit, activities and “other surprises.”
For this year’s exhibition, BrickCon 2020 will also accept photorealistic renders of LEGO creations since the online format is capable of showcasing them well. An online convention also means that adult builders from anywhere across the globe can attend BrickCon 2020 at home without traveling. With everything going on in the world, The Brothers Brick is excited to see our fellow builders online at BrickCon 2020 in October!
The full BrickCon 2020 announcement, registration details, and contact information are included below.
Click to read more about the BrickCon 2020 LEGO fan convention.
LEGO showcases the first worldwide public reveal of the Creator Expert Modular Bookshop at Singapore Comic Con (SGCC) 2019 [News]
Earlier today, LEGO Singapore revealed for the first time to the worldwide public at the Singapore Comic Con (SGCC) 2019. The announcement was revealed together by Kevin Ahn (the Asia Pacific Market Integration & Community Engagement Manager) and Rohan Mathur (Marketing Director for Emerging Asia). Rohan says “The LEGO business has grown very strongly for the last couple of years and Asia is leading the growth” which is one of the many factors that led to the decision of having the global unveiling here.
Just two months to Bricks LA 2020 [News]
Southern California’s premier LEGO convention, Bricks LA, is just two months away. Running January 10-12, LEGO fans will gather at the Pasadena Convention Center to showcase more than 19,000 square feet of cool creations. Registration for adult fans to attend all three days is $70, which includes participation in games, prizes and more, and you have until Nov. 29 to get registered to secure customized brick badges and other special perks.
Public tickets on Saturday and Sunday are only $5, with kids under 5 free, and are available online.
The Brothers Brick is proud to be a sponsor of Bricks LA.
Hands on with LEGO SPIKE Prime at Moscow International Education Fair 2019 [News]
During the past week, the recently announced LEGO Education SPIKE Prime sets made their first appearance during the Moscow International Education Fair 2019. Certified LEGO Education teacher and LEGO Ambassador Vera Senyuta, PhD, attended the press-conference and brought us the latest details about LEGO’s most advanced educational solution.
The press conference and the presentation covered both LEGO SPIKE sets, 45678 LEGO Education SPIKE Prime Set ($329.99 USD) and 45680 LEGO Education SPIKE Prime Expansion Set. The event was hosted by Tom Hall, General Manager, LEGO Education International; Yannick Dupont, Content Manager; and Thomas Rose, Training Program Manager. Together they told the audience about the idea behind the new sets and how the set will play a role in modern schools, as well as answered questions about the products.
Editor’s note 4/15: Since publication of this article, LEGO Education reached out to us to share some clarifying information about SPIKE Prime that we have incorporated into the article and quoted below.
Keep reading about the new LEGO Education SPIKE Prime set
Wrap-up from LEGO’s booth at the 2019 New York Toy Fair [News]
As you’ve surely noticed from reading our site in the last few days, this weekend marked the 116th annual New York Toy Fair, North America’s largest toy trade show and the site of LEGO’s product reveals for the first half of 2019. As always, The Brothers Brick was on site to bring you in-person coverage of all the latest sets, which we’ve covered with hundreds of photos in our theme-specific articles (see the full list below). As Toy Fair is the gathering for more than 30,000 toy industry professionals, LEGO is eager to put its best foot forward, so let’s set aside the new sets for a moment and look at LEGO’s presence at the show, along with our experience there.
This was my third year attending the show to bring TBB hands-on coverage, and I followed the news from the show for years prior to that. One thing that never struck me until I attended was how different it is to most other venues where I interact with LEGO. Toy Fair New York is not a fan convention and it’s not a comic book or geek/nerd convention. It’s an industry trade show. Everyone in attendance — the people manning the booths, the people walking around, the people taking photos — is at work, and is there because it’s their job. Make no mistake — most people are having fun (how can you not have fun in seven football fields’ worth of toys?), but you won’t see cosplayers or even families, since children aren’t permitted. What you will see is every type of toy imaginable, from infant toys to RC cars to board games. Continue reading
UK-based LEGO-building business Bright Bricks bought for £8.5m [News]
Last weekend saw Live Company Group, owner and operator of BRICKLIVE exhibitions, announce their acquisition of Bright Bricks, the UK-based LEGO-building business, in a deal worth £8.5m {$11.1m). This is a significant investment in the business of LEGO shows, and highlights Live Group’s ambitions for their BRICKLIVE brand of events and touring exhibits. They have previously stated their aims of expanding and increasing the number of BRICKLIVE shows across the world, with a particular emphasis on Asia and the US.
You can read the press release about the announcement here, but we wanted to know more. We spoke with Ed Diment, one of the directors of Bright Bricks, to find out more about the deal, the ambitions of the new business, and what this might mean for the world of LEGO shows.
Click here to read our interview with Ed Diment
London launch of the new Harry Potter 71043 Hogwarts Castle [News]
Early this morning, Leicester Square witnessed the biggest gathering of Harry Potter fans since the final film premier was held there in 2011. Fans of LEGO and J. K. Rowling’s famous wizard were out in force, excitedly queuing outside the store, some camping out overnight for the highly anticipated 71043 Hogwarts Castle set, which is now available.
At over 6,000 pieces, 71043 Hogwarts Castle is the second-largest LEGO set released by the company to date. Packed full of amazing architectural detail and showcasing almost every important scene from the series, it certainly lives up to its billing. Earlier today we posted a full review of the Hogwarts Castle LEGO set that covers every nook and cranny of the impressive build.
Having fun for charity at Bricktastic Manchester 2018 [News]
Little more than a week ago, I had the pleasure of attending Bricktastic, in Manchester, England. It is a somewhat different kind of event than ones I’ve attended before: not organised by a regular LEGO Users Group or with a commercial goal, but run by and on behalf of Fairy Bricks. This is a UK Charity that donates LEGO to children in hospitals.
Bricktastic was a two-day public event, that attracted LEGO builders from all over the UK, as well as sizeable contingent from Ireland and small numbers of builders from other countries, including Portugal, Italy and the Netherlands. UK professional LEGO building company Bright Bricks are one of the sponsors of the event and they brought along a collection of “Mythical Beasts” including a stunning seven-headed hydra built using roughly 200,000 bricks, that greeted visitors near the entrance and surely was one of the highlights of the show. During set-up I got to whack some bits of the hydra into place with a mallet, which is certainly not a sentence I ever expected to write.
A 200,000 brick model of a hydra built by Bright Bricks
Bricktastic ticked all the boxes. The quality of the models on display was fantastic. Noteworthy is also that the exhibition room, at Manchester Central, was very nice: it was carpeted and surrounded by curtains. Because of this, the atmosphere was a lot cosier and quieter than is common in exhibition halls. Such a detail may seem unimportant, but imagine spending two days in a bare concrete box with harsh strip lighting and hundreds of excited children. That’s what you normally get an an exhibition hall. The public were wonderful. We didn’t even need barriers to protect the displays, which meant that everybody got a good view of the models and which made it easier to talk to people. The children could get creative themselves using large play areas. Fairy Bricks arranged the hotel for the exhibitors and organised a social program for both the Friday and Saturday evenings. Everyone seemed to have a great time and the proceedings went to a good cause. What more could you want?
See a few highlights and our extensive gallery
Building Ninjago City: The Brothers Brick open collaboration [Feature]
Summer is here, and that means there are only about three months left until BrickCon 2018. As we announced in May, The Brothers Brick will be hosting a public collaborative display of Ninjago City open to any full convention attendees. Check out that announcement for detailed instructions on the guidelines and how to participate. In the meantime, we here at TBB have been busy little builders, and have over a dozen city blocks underway, not to mention a massive volcano lair for Garmadon. Today we want to share some tips and tricks to help get you started, as well as some of the building techniques that we have used so far in the construction of the lower levels of Ninjago City. Let us know in the comments below if you would be interested in more detailed guides or additional techniques shown in our city blocks.
Ninjago City is a layered city, with the oldest buildings on the bottom stories, rising to modern, nearly sci-fi architecture at the top. As such, we’re approaching the building of our modules from the bottom up, starting with the oldest, lowest level. Nearly all of the buildings shown here will have additional structures placed on top to complete the upper levels–in many cases several more stories. Look for additional articles as we continue building the upper levels. Each of these modules conforms to our standard to ensure the whole layout will fit together well (except in the few special modules we’ve noted).
Go for a stellar pedicab ride in a LEGO Millenium Falcon [News]
To celebrate May the 4th and the upcoming summer blockbuster Solo: A Star Wars Story, LEGO Master Builders created a Millennium Falcon pedicab out of 20,300 bricks that you can take a ride on if you are lucky enough to be near Bryant Park in New York City today.
Click to get a closer look at the Millennium Falcon pedicab