Julia Goldin, Chief Marketing Officer of LEGO, sent a message to LEGO fans and communities thanking them for their creativity during difficult times. In her message, she reflected on the tough global situation and shared some thoughts about how important the AFOL (Adult Fan of LEGO) community is to her.
Little more than a week ago, I had the pleasure of attending Bricktastic, in Manchester, England. It is a somewhat different kind of event than ones I’ve attended before: not organised by a regular LEGO Users Group or with a commercial goal, but run by and on behalf of Fairy Bricks. This is a UK Charity that donates LEGO to children in hospitals.
Bricktastic was a two-day public event, that attracted LEGO builders from all over the UK, as well as sizeable contingent from Ireland and small numbers of builders from other countries, including Portugal, Italy and the Netherlands. UK professional LEGO building company Bright Bricks are one of the sponsors of the event and they brought along a collection of “Mythical Beasts” including a stunning seven-headed hydra built using roughly 200,000 bricks, that greeted visitors near the entrance and surely was one of the highlights of the show. During set-up I got to whack some bits of the hydra into place with a mallet, which is certainly not a sentence I ever expected to write.
Bricktastic ticked all the boxes. The quality of the models on display was fantastic. Noteworthy is also that the exhibition room, at Manchester Central, was very nice: it was carpeted and surrounded by curtains. Because of this, the atmosphere was a lot cosier and quieter than is common in exhibition halls. Such a detail may seem unimportant, but imagine spending two days in a bare concrete box with harsh strip lighting and hundreds of excited children. That’s what you normally get an an exhibition hall. The public were wonderful. We didn’t even need barriers to protect the displays, which meant that everybody got a good view of the models and which made it easier to talk to people. The children could get creative themselves using large play areas. Fairy Bricks arranged the hotel for the exhibitors and organised a social program for both the Friday and Saturday evenings. Everyone seemed to have a great time and the proceedings went to a good cause. What more could you want?
Did you know that LEGO finally stopped making wooden toys in 1960 when the wooden toy warehouse burned down? What year did LEGO release its first minifigure? When did From Bricks to Bothans start? What in the sacred name of Ole Kirk Christiansen was Galidor? If you’ve ever wanted answers to these and other key questions of 20th-century and early 21st-century world history, you need look no further than The Brothers Brick’s new history of LEGO & the LEGO fan community page.
The page starts in 1932 and is up to date through the end of 2016, though we’re confident that there are a lot of important dates and events we’ve missed along the way. We’ll be adding more information based on your feedback and as we uncover more sources like Dave Eaton‘s “AFOL History Project.”
We’ve also updated and expanded our LEGO dictionary of AFOL jargon, with double the entries of the previous version, including entries for the commonly used names for lots of parts and building techniques.