A while ago, we featured a set of comic panels that went viral across the social media platforms during the COVID lockdown period in some countries. A lot of us were able to relate to the situations and found great humour in them. It was our pleasure to have communicated with Primus Nair, Head of Creative, Asia Pacific from LEGO and based in Singapore to share a bit on the collaboration process, especially during the period where a lot of the industries were working online leverage remote tools instead of face to face meetings.
We all know that LEGO has a knack for providing instructions for complex and amazing builds, and it’s only inevitable that they branch out in a new direction. It’s high time for LEGO to include instructions for our daily life activities. Over the past couple of weeks, the LEGO social media team has been releasing these life instruction guides that depict everyday activities, especially things that we can relate to over the period of time where the world is keeping many of us indoors.
While it’s pointless for us to describe (or dare I say, review?) as these instruction guides are self-sufficient — just like the real LEGO instruction books, which don’t have any words — we’re just going to do it, because they’re so good.