Tag Archives: LEGO Life

LEGO announces initiatives to support neurodivergent individuals in stores [News]

The LEGO Group has today announced that they will be implementing a series of measures to make life easier for autistic and neurodivergent children and adults in their brick-and-mortar stores. Work is being carried out with KultureCity, a charity whose aim is to facilitate the implementation of such measures. This is actually not the first time the two firms have worked together; the LEGO House, in Billund, Denmark, has already received KultureCity’s stamp of approval for sensory inclusivity. The aim is for all stores in the USA and Canada to get the same certification this April, with more locations worldwide to follow later in the year.

The LEGO Life Magazine will also receive some minor updates to make it more accessible for everyone. And the LEGO Foundation has also announced five new partners in their Play for All Accelerator program:

  • Social Cipher: a video game platform focused on social and emotional learning for the neurodivergent.
  • Kokoro Kids: A platform in Spanish, Portuguese, and English dedicated to using play for developing emotional skills early on in kids.
  • Mom’s Belief: an Indian-based organization (the largest in the country) approaching the education of neurodivergent children in a holistic manner.
  • onebillion: a software publisher dedicated to publishing reading and math resources designed to help those children in most need.
  • Little Journey: Using technology to bring a sense of ease to families with children amid the healthcare process.

    • Read the LEGO Group’s press release on these initiatives after the bump

Behind the scenes: How the instructions for your everyday life in LEGO were made [Feature]

A while ago, we featured a set of comic panels that went viral across the social media platforms during the COVID lockdown period in some countries. A lot of us were able to relate to the situations and found great humour in them. It was our pleasure to have communicated with Primus Nair, Head of Creative, Asia Pacific from LEGO and based in Singapore to share a bit on the collaboration process, especially during the period where a lot of the industries were working online leverage remote tools instead of face to face meetings.

Click to read the full interview

LEGO Life social network aims to be a safe space for kids to share their creations [News]

Today, LEGO launched a new social network app for kids called LEGO Life. The purpose of the network is to provide a safe environment for children to share their creations and meet other builders their age without potentially being exposed to the content and discussions oriented for adults that is typical on sites like Reddit, Facebook, Instagram, or Flickr.

The app is essentially the digital embodiment of the LEGO Club Magazine’s “Cool Creations” section merged with LEGO’s now-shut-down community message boards. (Interestingly, the company is launching a separate LEGO Life Magazine as well.) On the app, kids can create their own representative minifigure, post photos, complete building challenges, and comment on other kids’ creations. Continue reading →