A while ago, we featured a set of comic panels that went viral across the social media platforms during the COVID lockdown period in some countries. A lot of us were able to relate to the situations and found great humour in them. It was our pleasure to have communicated with Primus Nair, Head of Creative, Asia Pacific from LEGO and based in Singapore to share a bit on the collaboration process, especially during the period where a lot of the industries were working online leverage remote tools instead of face to face meetings.
Today, LEGO launched a new social network app for kids called LEGO Life. The purpose of the network is to provide a safe environment for children to share their creations and meet other builders their age without potentially being exposed to the content and discussions oriented for adults that is typical on sites like Reddit, Facebook, Instagram, or Flickr.
The app is essentially the digital embodiment of the LEGO Club Magazine’s “Cool Creations” section merged with LEGO’s now-shut-down community message boards. (Interestingly, the company is launching a separate LEGO Life Magazine as well.) On the app, kids can create their own representative minifigure, post photos, complete building challenges, and comment on other kids’ creations. Continue reading