This time of year is one of the busiest for toy manufacturers, including the LEGO Group. In an effort to associate the brand with holiday gift-giving, the months of November and December bring a flurry of wintry-themed advertising. While much of the LEGO Group’s current advertising campaigns exist online, the company has a long history of producing holiday advertising in magazines, comic books, and mail order catalogs (aka LEGO Shop at Home catalogs). Our elves have been hard at work, sifting through the archives for some of the LEGO Group’s most memorable seasonal ads. Hop in the sleigh and hold tight for a wild ride back through time.
See more LEGO holiday advertising through the years
Around this time of year, people enjoy the classic tradition of sending holiday greeting cards to one another. The LEGO Group, too, has dabbled in making Christmas cards over the years. Naturally, they’re LEGO-themed. From the 1980s through the 1990s, the UK LEGO Club mailed out Christmas cards to each of their members. The LEGO Group has also issued holiday greeting cards for its employees. For at least the past two decades, LEGO has included a card with each annual employee gift building set. They even designed cards for employees back in the 1980s. These cards often featured elaborate models designed by LEGO master builders that are quite interesting. Suit up and hop into our sleigh, because we are taking you on a nostalgia-filled trip through some of LEGO’s most memorable “Brickmas” cards.
Click to read the full article on LEGO Christmas cards
Did you know that 2018 marks the 40th anniversary of the modern minifigure? In recognition of this very special birthday, the LEGO Group released its party-themed Series 18 minifigures a few months ago, including a remake of the 1978 policeman. The LEGO Group continues to celebrate, this time by reaching into their archives to share some historic images with our readers. Here at The Brothers Brick, we love minifigures and are excited to share the images and history behind the LEGO Group’s versatile and lovable characters.
A system is born, and so is a police officer:
In the post-World War II economy, the LEGO Group began shifting its priorities in toy manufacturing. While the foundation of LEGO rested on wooden toys, Ole Kirk Christiansen saw a future in plastics and purchased the company’s first plastic injection molding machine in 1947. It was with this equipment that the LEGO group first began producing its Automatic Binding Bricks in 1949. These hollow-bottomed bricks were the forerunner of the modern LEGO brick.
LEGO’s earliest sets were fairly basic construction toys, and characters were never packaged with the sets. This changed after Ole’s son, Godtfred, introduced the System of Play series in 1955. “System of Play” referred to the versatility of LEGO bricks to be used by themselves and with a child’s existing toys. LEGO advertised the toy as the perfect companion for dolls and HO (1:87) scale toy trains. LEGO created the Town Plan series, which is populated by brick-built buildings and prefabricated vehicles, to serve in part as an add-on for model railroading.
It was also during this time that LEGO introduced the great-great grandfather of the minifigure, a set of four tiny police officers. The figures were posed in four different positions, designed so they could direct traffic throughout the intersections of the Town Plan. Resembling HO-scale figures, they did not have moving limbs or recessed indentations for connecting to studs but were nevertheless LEGO’s first people manufactured for the System of Play.
Click to read the full history of the LEGO Minifigure
When you play with LEGO, it’s a birthday party every day! Throughout 2018, the LEGO Group has been celebrating two very special birthdays in the form of the patented LEGO brick (60 years) and minifigure (40 years). To celebrate the occasion, LEGO has given us Wal-Mart exclusives, a special 60th anniversary set, and a series of collectible minifigures dressed for a party. Thanks to Newsweek, we now also have a special edition magazine that is entirely devoted to our favorite interlocking plastic building bricks. We finally got our hands on a copy and are eager to share our thoughts with you.
Read our full review of this Special Edition magazine about LEGO