Monthly Archives: December 2011

Three new vintage LEGO commericals from the “Blast from the Past” project!

Advance just released three more vintage LEGO commericals. This week features Technic, Divers and Time Cruisers. My favorite is the Technic one. The “real” man and his car being manipulated by the boy cracks me up. On the other hand, the full-size Timmy in the Time Cruisers ad sort of creeps me out. Enjoy!

Art Director, Christian Faber tells us:

This was one of the first times we used 3D – the parking lot was built entirely in 3D and the man was shot on green screen. I think the spot has something of a voodoo feel – the boy is controlling the cars remotely. This spot is a bit different because the intro had nothing to do with toys.

Faber says:

The idea for this spot was inspired by Back to the Future – we actually built a Delorean for the set. The 2D/3D character animation was done by PDI and we shot in a plane interior in a Hollywood studio. Naked Gun was filmed in the same plane. It was a pretty chaotic set!

Faber says:

The shark here is a 2D animation shot on a 3D background – the models in the shark’s mouth are real though. This was a very simple line of sets and we felt we needed to spice up the communication, hence the real-looking sharks. We called it ‘borrowed interest’ back then. In retrospect, I think it’s a shame because I think we took attention away from the actual product.

Creations for Charity donates over 400 Lego sets

The third annual Creations for Charity ended with 418 Lego sets donated to needy children, totaling in value of almost $9,200. The toys were given to Toys for Tots in Chicago, Grand Rapids, Los Angeles, and to Childrens Hospitals and Make-a-Wish in Dallas. The fundraiser sold 66 custom Lego creations and raised $5,700. For more pictures and details, visit CreationsForCharity.org.

Have a Merry Christmas!

Merry Christmas from Creations for Charity

Advance releases classic LEGO commercials! [News]

Advance has been making LEGO tv commercials for over 30 years and recently they rediscovered many classic commercials in their archives. They will be releasing them online over the next ten weeks, so look for them here, with a bit of commentary from the people involved in their creation.

I am a big fan of vintage LEGO ads and commercials, so I’m pretty excited about this project. Come take a trip down memory lane with Advance and The Brothers Brick!

Blast from the Past Trailer video:

Spyrius (1994):

Art director Christian Faber says:

“We shot this in London or LA, I can’t actually remember! It was one of the first motion control spots we did. At 0:15 We used a kind of ‘magic building’ technique where the bricks are held on the end of metal rods and then pulled apart. And if you look closely at 0:00 you can actually see the edge of the studio in the top
left corner.

“The set filled a whole studio and we used a lot of analogue techniques — the planet is just painted cardboard and the backdrop is just a screen with
little holes in it and a big light behind it. The hands you can see moving the sets at 0:05 and 0:21 secs are actually wax hands. I had quite a lot of
explaining to do when customs asked why I had a bag full of fake arms!”

Technic Racers (1997):

Faber says:

“We shot it in a specially built 10-metre tunnel that was hand-painted and filled with smoke. While it may look straight, if you look closely at 00:15
you can see the yellow lines bending slightly — that’s because at this point we filmed the car in a carousel to make it look like it was speeding
forward! The animatronic hand was cast on a girl’s hand so it was a perfect fit and gave her the control she needed in the more complicated movements.”

Wild West (1996)

Faber says:

“We juxtaposed stills of the LEGO sets being ‘magic built’ with lots of scenes from classic American Westerns. The last few shots featuring the fight scene
were filmed and then graded to fit in with the rest of the background scenes. The magic building techniques shown here are actually illegal now –
the law today requires that toy sets that need to be constructed have to be shown being built by hand.