Tag Archives: Ambassadors

The LEGO Ambassadors program is a community engagement program run by the LEGO Group to solicit input from the adult LEGO fan community. The LEGO Group also occasionally provides information back to the community through LEGO Ambassadors who represent various LEGO Users Groups (LUGs) and online communities like The Brothers Brick.

News: LEGO Shop online to be available in Norway, Poland, Hungary and the Czech Republic

Klocki reports that the LEGO Store will soon be available in several new countries, starting with Poland.

Here’s the full text of the announcement from LEGO’s Jan Beyer:

Hi all, I have seen all the rumors and work with LEGO S@H and received finally the confirmation from LEGO Shop@Home that they will start new on the following markets: Norway, Poland, Hungary and the Czech Republic. I think that is fantastic and please feel free to share the following statement (I know it is very short but I will get you more when I get more – also keep your eyes open) with your groups. I hope that makes you happy.
LEGO Shop at home will be opening in Poland very soon! We will communicate the launch date to you when it is confirmed.

Other countries that will follow after Poland are: Hungary, the Czech Republic and Norway.

I can hear rejoicing

Somewhat at random, here’s a lovely Polish truck from our favorite Polish builder, Mr. Zumbi:

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The Brothers Brick interviews Chris Giddens and Mark Sandlin [Interview]

There’s been more than a bit of speculation about the upcoming fan-designed Space sets (a couple more pictures), so I asked Chris Giddens and Mark Sandlin a few questions.

Andrew Becraft: Let’s get the easy questions out of the way. Are the two of you the fans behind the designs for the forthcoming Star Justice and Space Skulls sets?

Chris Giddens: Yes. I did the Star Justice set, and Mark did the Space Skulls.

Mark Sandlin: It’s been confirmed on articles in Brickjournal and Gizmodo.

Andrew: How much does each set cost and how many pieces are in each?

Chris: Cost has been announced at $99.00 for the sets. The Justice set is 895 pieces. The Skulls set has 956. I don’t know know if LEGO will make a combo pack that’s less than $198, but it’s a possiblity.

Andrew: Fans have noticed the clear similarities between “Star Justice” and Chris’ Pre-Classic Space (PCS) sub-theme, and between “Space Skulls” and Mark’s 3vil sub-theme. Now that we know you designed these sets, can you explain why they just aren’t called PCS and 3vil?

Mark: “3vil” doesn’t really translate well, unfortunately.

Chris: PCS meaning Pre Classic Space doesn’t have a whole lot of meaning to the general public. That and 3vil are kinda AFOL stuff that we get, but doesn’t easily communicate what it is on the box.

Andrew: Can each of you describe some of the highlights of the sets you designed? What’s your favorite feature?

Mark: I don’t really have one single favorite feature, but we both tried to put playability into the sets. We wanted to make sets that were fun to play with, not just a pretty model that sits on the shelf.

Chris: The Star Justice set was designed to give a Classic Space building experience. Base, Ship, Rover, Scooter, Robots, and Energy Collection. There are simple play features, rotating radars, rockets, opening cockpits, and the like. Each part is reminiscent of a Classic Space era set, but updated with today’s parts. I’m fond of the Cosmic Peace Keeper ship, it’s fun and whooshy (that’s a technical term… sorry for the confusion). Oh and I like shooting skulls. They’re bad.

Andrew: How closely did you work with LEGO set designers to finalize your initial designs?

Mark: There was a LEGO designer on staff who reviewed our sets to ensure that they met build standards and weren’t fragile. Fortunately LEGO put a priority on preserving our designs, so what you see is little changed from the original designs.

Chris: We had 2 different LEGO designers build and review our sets. The second designer had been with the company since the 80’s and had worked on Classic lines of space. He actually finalized our models.

Andrew: When did you start working on this? How long did this process take from start to finish?

Chris: The idea was mentioned to us sometime in 2006. Paal Smith Meyer and others from LEGO were kicking around the idea of doing playthemes in factory. Minifig based sets. January 2007 was about the time it was “official” that we were doing space and we began looking at pieces for our palette. We started building concepts through March and April. Initial plans had this set coming out much earlier.

Mark: LEGO first asked us if there were special pieces we would like to have in LDD. Unfortunately a lot of the pieces we wanted were special use parts, or were scheduled to go out of production before our sets were scheduled.

LEGO doesn’t produce every part in every color all the time. Each year, there is a palette of parts that are produced in certain colors, and we have to work within that.

Once we had a palette worked out with LEGO, we hand-built our models at home because LEGO was still preparing the LDD palette. Once the palette was ready within the LDD program, we rebuilt our models in LDD and sent them to LEGO. The models were reviewed by the LEGO designer, and our sets were finalized in summer 2007.

Andrew: Okay, I’ll bite the bullet and ask the question everyone seems to be asking. Why are there stickers in the sets instead of printed pieces — especially the minifig torsos?

Chris: Printing parts is expensive. If you print a part that’s going only in one line of sets, you can’t spread that cost out because of it’s limited production. We hope the space sets sell a buhjillion copies… but factory sets usually are limited runs. We had the choice of either blank torsos or do stickers. Stickers were the best option. We talked to LEGO about these issues and they agreed that stickers were the way to go. We would use stickers IF: A) we could make them B) They would be on transparent film so they could be used in other applications other than our sets C) we get enough color to make them look cool and D) they would be a part available somehow on LDD or factory so kids who can’t afford our set can still get in on the action by building a small LDD ship and adding stickers. LEGO talked internally about this for a while and made it happen.

Mark and I sketched out some ideas and his mad Illustrator skills whipped em out and there ya go. The minifig torso is very expensive to produce… and you add printing it’s even more. If you note, they stopped putting the noggins on the minifigs.. to try and cut some production cost.

Mark: Like Chris said, printed parts are VERY expensive to produce, particularly minifigs. The most expensive part LEGO produces is the printed minifig torso.

We were given the option of using printed parts that existed in LDD, like the 2×2 computer slope that appears in a couple of our sets, or any existing printed minifigs in LDD, like the plaid shirt torso, or maybe a torso with dungarees printed on — not very spacey. Or we would have been stuck with blank minifig torsos, which would’ve been pretty boring.

LEGO also said that we could have stickers, and we could help design them. In an effort to get some more classic space style in our sets, we decided to go with the stickers. Chris and I sketched up some ideas, and I rendered them in Adobe Illustrator. We sent the designs to LEGO, and they made the stickers that will be in the sets.

I know a lot of people are disappointed by this. We would have liked to have our designs printed onto the minifigs, for sure. Unique printed parts were not an option. We did the best we could under the circumstances.

Andrew: What other constraints were you working within during the design process?

Chris: Pieces.

Mark: Even though LEGO offered us the ability to choose a few parts, the LDD palette is still very limited. I sometimes would encounter “gaps” in the basic brick, like certain sizes of plates or bricks in the colors I needed.

Chris: That became even more limiting as we went through the process…

The release date being pushed back had some parts removed from our palette causing some redesign in the Justice set (fairly heavy redesign). Not all parts that are “specifically spacey” are ones LEGO sees as a mass production/bulk brick, so there were limits on what we could build. Also, LDD doesn’t like some connections we AFOLs like.

Andrew: Will you be designing other sets for LEGO?

Chris: No idea. If they call I would certainly give it some thought!

Mark: We have not been asked to make more sets at this time.

Andrew: Have they given you job offers as set designers? Would you take it if they offered you a position?

Chris: No, no offers. I’d take a position if I could stay here and work from home. The commute to Denmark is killer. Mark and I have wives, (and I have a kiddo too), I don’t think uprooting to Europe is in the cards, but we haven’t come close to an offer.

Mark: No, there haven’t been job offers. Personally, I don’t think I would accept an offer like that at this stage of my life, because it would mean moving to Denmark. I’m married and mid-career as a graphic designer, so it wouldn’t really make sense for me to do so. However, if I were a single guy just out of college, I’d definitely consider it.

Edit: Oops! Forgot to link to a podcast interview with Chris and Mark as well, by Tom McDonald:

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LEGO Exo-Force theme to end in 2008 [LEGO]

The LEGO Exo-Force theme was received with mixed feelings back in 2005. Nevertheless, many fans have embraced the theme in the intervening years — if for no other reason than that it yielded a plethora of new minifigs and other new parts.

So, it is once again with mixed emotions that I share the news of the end of the LEGO Exo-Force theme at the end of this year. Personally, I think the 2008 Exo-Force sets were some of the best-designed sets of the theme, so it’s disappointing to say goodbye to the theme just as it seems to be coming into its own.

The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.

LEGO brick 50th-birthday roundup

The worldwide response to the 50th birthday of the LEGO brick today has been amazing.

As Nathan posted late last night (our time), Google LEGO’d their home page. Naturally, somebody (namely Antonio Manfredonio) had to build it with real brick:

Finally, LEGO Certified Professional Sean Kenney made a cake:

The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.

LEGO open-sources Power Functions RC system protocol [News]

LEGO has released various components as open source software in the past, including MINDSTORMS firmware back in 2006. The latest to receive the open source treatment is the protocol for the Power Functions RC (remote control) system:

Here’s the word from Billund:

Last year we introduced a range of products using our new electric building system: LEGO Power Functions. This new electric building system will open up a lot of possibilities now and in the future.

One of the new things we offer now is modular remote control. In the process of designing the Power Functions RC system we did a mapping of different RC functionalities. This mapping formed the basis of the Power Functions RC protocol and most of this is build into the Power Functions RC Receiver.

The RC Handset launched now provides direct ‘bang-bang’ control, but the RC Receiver supports much more functionality like PWM speed control and single pin operation.

Now that the Power Functions elements are available at the LEGO Shop online we have decided to release the Power Functions RC protocol as open source.

Please feel free to use any information from the protocol document for personal, non-commercial use only, provided you keep intact copyright, trademarks and other proprietary rights of the LEGO Company – have fun.

Gaute Munch
Technology Product Manager
LEGO Company

You can download the protocol document as a PDF, kindly hosted by the good people of Hispalug.

Naturally, various Power Functions products are available from the LEGO Store online:

The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.

What set would you want for the 10th anniversary of LEGO Star Wars?

EDIT (2/4/08): Thanks for all your input, everyone! I’m compiling the list of your ideas and will be passing them along to LEGO shortly.

UPDATE (1/24/08): One quick point of clarification. As some of you may have already seen in posts from other Ambassadors elsewhere, the price range for this set will be 150 USD/euros.

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2009 will be the 10th anniversary of LEGO Star Wars. To celebrate this anniversary, LEGO is considering the release of a special 10th-anniversary set, and they want to know what you’d like. LEGO has asked the Ambassadors to pass along the following four questions:

  1. What model do you recommend that LEGO Star Wars launches in October 2009 as celebration of LEGO Star Wars 10th anniversary?
  2. Should it be a model in minifigure scale or a big display model?
  3. Which key characters / minifigures should be included, if the model is minifigure scale?
  4. What key functions should be included?

Please leave your answers as comments on this post, and I’ll pass them along to LEGO. (If you’ve already responded to this question elsewhere, please refrain from providing duplicate answers here.)

As always, LEGO doesn’t make any promises about future sets, but the company does value fan input, so answer away!

Thanks!

Andrew Becraft
LEGO Ambassador

The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.

LEGO appoints Tormod Askildsen head of community development [News]

News from Billund:

The LEGO Group is boosting its support of the LEGO Community by appointing Tormod Askildsen as the new dedicated Head of LEGO Community Development. Tormod takes over from Richard Stollery who will now focus on the LEGO Club and other consumer loyalty programs. Richard says ”I’ve only been the Head for one year and I hope I’ve kept the seat warm for Tormod who is the greatest ambassador for the Community. It’s good news that we are identifying more dedicated resources to developing the Community. It’s been a privilege to attend, meet and speak with members of the Community across Europe and the United States at a variety of events in 2007 and I would like to thank organizers and attendees alike for being so welcoming. I will continue to attend Community events and support Tormod in developing the Community as part of the CED (Community, Education and Direct) Division within the LEGO Group.

Tormod, who has been heading up the LEGO Factory project for the past year, has previously been responsible for interaction with the many LEGO Community groups as well as the LEGO Club and programs like the FIRST LEGO League. Going forward his focus will be fully dedicated to stimulating the growth and exposure of the LEGO Community. Tormod says: “The LEGO Community is quite unique – it consist of people of all ages from all over the world who have one thing in common; they like LEGO for what LEGO is”, – and continues “the community of Adult LEGO Hobbyists has a special status with the LEGO Group as a source for creative inspiration among LEGO employees as well as among LEGO loving kids and families who are exposed to their events and innovative LEGO creations”. Together with Tormod, Jan Beyer and Steve Witt makes up the LEGO Community team. Jan and Tormod are based in Billund, Denmark and Steve is based in Enfield, CT, USA.

Tormod Askildsen and Richard Stollery

The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.

More info from LEGO about the future of LEGO Trains [News]

Following up on their announcement a couple months ago, the LEGO Group has asked Ambassadors to pass this message along to all you LEGO Train fans out there:

Dear all,

As promised in the first communication from the 1st of October we, are informing you of decisions regarding the development of the new LEGO Power Functions train system. Using all the valuable feedback we received from the AFOL community, we have now reached some basic decisions about the scope of the future train system.

We are still working on the details of the new Power Functions train system; however, there are certain features that have been decided. Some of these features are a new designed remote control with speed regulator, a new size rechargeable battery box with a built in speed regulator and finally we are exploring and seriously considering new track geometries thanks to the use of plastic rails. As you know, this has been one of the most requested features from the AFOL community over the years.

In late April 2007 we arranged a workshop for a group of 5 AFOLs involved in the LEGO train community, and they worked on some of the possible solutions and defined the basic needs for a new LEGO Power Functions train system along with the LEGO design and engineering team. In this workshop it became clear what sort of elements and features to include in the new train system. The result of this workshop was the design of prototype elements. Detailed decisions about the specifications of the elements are still in discussion and will be for the next couple of months.

We wish to continue the cooperation with the AFOL community in the development of the Power Functions train system and in late November we had another workshop where we built on the experiences from the first workshop. In the November workshop there were ten fans from around the world: Denmark, USA, France, Belgium, the Netherlands, Germany, and United Kingdom. The idea was that the AFOLs and the LEGO team would build with the prototypes in order to determine what additional features to include, what to add to the concept and, finally refining it. This ensures that the new Power Functions train system gets input from the AFOL community and also ensures the features are as close as possible to what is requested by the AFOL community.

However, please keep in mind that the new train system first and foremost should be suitable for the use of children, and therefore it is consequently being tested by children as well as AFOLs. There is an established budget for the initial development so while we would like to address all needs that are expressed; there is a high likelihood that we will be unable to address all needs.

You will be updated on the results of the workshop and the continued development of the train system early in 2008. We continue to value and appreciate your feedback and suggestions with regards to this project.

Richard Stollery,
Head of LEGO Community Development

Feel free to comment here and I’ll pass along your thoughts to LEGO.

The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.

Classic Volkswagen Beetle set from LEGO in late 2008 [News]

And speaking of cars… A Volkswagen fan site has a press release from LEGO announcing that the classic Beetle will be released as a set in mid-2008:

Now, there’s some history to this set, as you can see by reading the press release. Here’s a rundown of previous coverage here on The Brothers Brick:

  • Back in October 2006, the LEGO Ambassadors asked fans what cars we’d like to see as sets. You can read the discussion in comments on the old blog. Note that the VW Beetle was a common request.
  • In January of 2007, LEGO showed off three prototype cars at a fan event in Frechen, Germany, and fans could vote on which of the three they wanted as a set. One of the cars was the VW Beetle.

Thanks for the link, Matt Wagner!

The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.

News: LEGO discloses the future of LEGO Trains

The LEGO Group has asked LEGO Ambassadors to pass along the following information about the future of the LEGO Train system. This message includes details on the status of 9-volt trains:

Billund, Oct. 1st ’07
Dear all,

Many of you are aware of the on-going discussions on the 9V train system. We would like to thank you all for the input you provided to us directly and through different channels. Based on critical business decisions and the consultations and discussions with various AFOLs we have decided to focus on one single solution in order to avoid the complexity of maintaining two systems in parallel and in order to solve the issues we have with the actual 9V system and the remote control City train system. We envision one upgradeable train system for all ages in the future.

The LEGO Group has considered the future of the 9v at length, and has come to the conclusion that there is not sufficient demand for the product line to be profitable and competitive. The existing machines need to be replaced and minimum order quantities at external suppliers for motors and speed regulators are so high that the investment The LEGO Group would have to put in, would not be rational or reasonable compared to sales figures of the existing 9V system.

The implication of this is that the 9v elements sold now are the last of the remaining stock and subsequent production of elements for the 9V platform has ceased.

The LEGO Group will launch elements for a new train system based on the new electric LEGO Power Functions system in 2009. Using the LEGO Power Functions system the new train system will benefit from a set of electric elements that are cross theme, widely available and not completely train specific which allows us to amortize the development and on going cost across multiple themes. We are at an early development stage of the new train system and several AFOLs are already involved in the development process, to ensure that the new system will accommodate the types of features and functions requested by the AFOL community. This collaboration with AFOLs is very important to The LEGO Group and we strive to involve the Adult Fan Community as much as possible.

Holger Matthes, Germany, currently member of the AFOL team which is involved in the process of developing the new system explains the situation in this way:

“The LEGO train system has to fulfill different needs for different target groups in a very special way. On the one hand it’s a toy for kids because it is easy to set up and because of the playability in the kid’s room, and on the other hand it is also for AFOLs who build huge LEGO train layouts with realistic looking train models and functionality. The LEGO Group is aware of this and the company tries to support both needs within the given restrictions (e.g. costs for a niche product like the LEGO trains).”

Using the universal LEGO Power Functions system for trains will give The LEGO Group the ability to match the demands and wishes of the AFOL Train community in the future.

Steve Barile, USA – President of ILTCO (International LEGO Train Club Organization) and one of the involved AFOLs says about the new train system:

“I am excited that the new universal Power Functions system can make track side accessories viable and potentially automated and interactive.”

He continues:

“With the track being exclusively plastic the LEGO Power Functions Train system has the potential for new and innovative track geometries and continued innovation by both The LEGO Group and the AFOLs.”

These AFOL quotes give you an impression of what will be possible with the future system and we will keep you up to date on the development of the new LEGO Power Functions train system. We expect to have more information and details to share with you before the end of the year.

Richard Stollery, Head of LEGO Community Development

UPDATE: You can read translations of this announcement in various languages:

The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.