LEGO has announced the return of the Build to Give campaign where the company donates one LEGO set per each holiday ornament built at an in-store display or posted online and tagged with #BuildToGive. Last year, LEGO donated 500,000 sets to children in hospitals, foster and child-care homes, and under-served communities as a result of the campaign.
This year, LEGO wants to double those numbers and will donate up to one million LEGO sets to children in need. The campaign runs from November 4 to December 8, including various in-store events and building challenges. The donated sets will be distributed by LEGO’s charity partners listed at LEGO.com/BuildToGive.