First started in 2017, the Build to Give initiative is a yearly event put on by LEGO to help get our favorite building sets into the hands of the children who need them. This is done each year with the help of LEGO fans across the globe who use social media or shop in physical LEGO stores. Repeating the same goal as was used in 2023, every LEGO heart made in-store or shared on social media (or on the LEGO Play app) with the hashtag #BuildtoGive sends a LEGO set to children in need of play all around the world.
The donation process is done through a network of charities partnering with the LEGO Group this holiday season, which has resulted in helping more than 9.1 million kids over the last 7 years, and can help up to another 1.5 million in 2024. Here at TBB, we’ve got some ideas pumping with an appropriately-themed heart of our own. What kind of heart will you make for #BuildtoGive?