LEGO has announced the return of the Build to Give campaign where the company donates one LEGO set per each holiday ornament built at an in-store display or posted online and tagged with #BuildToGive. Last year, LEGO donated 500,000 sets to children in hospitals, foster and child-care homes, and under-served communities as a result of the campaign.
This year, LEGO wants to double those numbers and will donate up to one million LEGO sets to children in need. The campaign runs from November 4 to December 8, including various in-store events and building challenges. The donated sets will be distributed by LEGO’s charity partners listed at LEGO.com/BuildToGive.
The full press release, video and expanded photo gallery from LEGO are included below.
The LEGO Group donates 1 million LEGO boxes to children in need
The LEGO Group donated more than 500,000 LEGO sets last year to children around the world through the Build to Give campaign. This holiday season, the company seeks to double the donation and is asking builders’ help to reach a donation of 1 million LEGO sets to bring a smile to the faces of children in need of play.
November 4, 2019 – Through LEGO Build to Give, the LEGO Group wants to donate 1 million LEGO sets to children that find themselves in difficult and vulnerable circumstances during the holiday season. That is why the LEGO Group is encouraging fans of all ages to take part in building a fun LEGO holiday ornament. For every ornament built and displayed in a LEGO store or shared online, the LEGO Group will donate one LEGO set to a child in need within hospitals, children homes, or underserved communities.
Build to Give events are taking place around the world during November and December. Anyone can join the good cause to help spread holiday joy. LEGO fans can use LEGO bricks at a LEGO store or at home. Simply build a fun, sassy, or whacky LEGO ornament and either display it in-store or take a picture and share it on social media or LEGO Life using the hashtag #BuildToGive.
Kathrine Kirk Muff, LEGO Group Vice President of Social Responsibility and Engagement, says: “Being able to follow up on last year’s amazing donation and even doubling our commitment is an achievement we are all very proud of. The enthusiasm from LEGO builders across the world to build beautiful and fun ornaments to help children in difficult circumstances warms our hearts. We cannot wait to see how builders of all ages will unleash their creativity again this year and help us bring LEGO play into the hands of one million children in need.”
The LEGO sets will be donated in countries where the campaign is active as well as countries where the LEGO Group has large offices or factories. For more details about our local charity partners, visit LEGO.com/BuildToGive.