After a whirlwind of reporting over the last two days, we’ve completed our coverage of LEGO at Toy Fair New York 2020, North America’s largest toy trade show. While LEGO’s public presence was smaller than its been in years past, we got to look at quite a few new sets, and go hands-on with others that we’d only seen in official photos previously. Because the show is a trade show, it’s not open to the public. But we know you’re all itching to learn what the experience was like this year, so here’s a quick recap of our experience covering LEGO news at Toy Fair New York 2020.
The first thing to catch our eye, though, was LEGO’s display of Minions, which adorns the lobby area. Two dozen life-size Minion sculptures made of LEGO advertise one of the company’s newest licenses. Of course, we couldn’t resist posing with a sig-fig selfie with Bob (pictured at the top). Check out the official LEGO Minions announcement as well as our hands-on Toy Fair Minions coverage for more info.
Once on the show floor proper, LEGO has a notable presence as always, with the same large hanging logo and giant bricks that we’ve seen in past years.
In front of the booth and along the sides, LEGO has large brick-built sculptures. The two posted near the booth’s entrance were an adorable frog and llama, likely to help emphasize LEGO’s new focus on providing more animals in LEGO sets, which a LEGO spokesperson told us was the result of the company’s market research. Check out our Toy Fair LEGO Friends coverage for a plethora of new animals (including llamas).
Inside the booth, LEGO’s displays are lined along the walls of several aisles. The majority of the products on display are the January 2020 wave (which by our count included at least 153 new sets). The rest of the products on display make up some of LEGO’s other offerings for the first half of 2020.
Much to our chagrin, LEGO chose not to display several upcoming, as-yet-unnanounced sets, despite the fact that we’ve confirmed they’ll be released fairly soon.
We also took a brief swing by LEGO’s partner Santoki, who produce stationary, bag tags, and other branded merchandise. Santoki is the only third-party authorized by LEGO to package official LEGO elements with their products, and many of their products do just that, combining accessories with a small selection of bricks or minifigures. Of particular interest to us was the new line of LEGO Dots stationary items, which all included a nice selection of tiles. Check out the rest of our Santoki LEGO Dots coverage for more info on that.
And don’t miss the rest of our Toy Fair New York 2020 coverage, including the newly announced LEGO D-O set.
- LEGO Collectible Minifigures: LEGO unveils 71027 Collectible Minifigures 10th Anniversary Series
- LEGO Star Wars, Rise of Skywalker: LEGO unveils life-size D-O droid from Star Wars, available in April
- LEGO Star Wars, The Mandalorian: LEGO unveils two new Star Wars: The Mandalorian sets including the Razor Crest and an adorable Baby Yoda minifigure
- LEGO Star Wars, The Mandalorian: Hands-on with LEGO Star Wars sets from The Mandalorian
- LEGO Spider-Man: 76151 Venomosaurus Ambush unveiled, complete with Spider-Ham
- LEGO Minions, The Rise of Gru: Minions: LEGO reveals five new sets based on Minions: The Rise of Gru
- LEGO Minions, The Rise of Gru: Hands-on with LEGO Minions: Rise of Gru sets
- LEGO Friends: LEGO unveils new five new Friends Play Cubes Series 2
- LEGO Gear: New LEGO gear and books revealed at Toy Fair New York 2020
- LEGO Gear: More LEGO gear from Santoki revealed at Toy Fair New York including Dots-themed school supplies
- Toy of the Year: LEGO wins three Toy of the Year awards at Toy Fair New York 2020