Yesterday at Toy Fair New York, the prestigious Toy of the Year (TOTY) awards were handed out, and LEGO took away a total of three coveted prizes including Construction Toy of the Year, Specialty Toy of the Year, and STEM/STEAM Toy of the Year. The Brothers Brick wishes a heartfelt congratulations to The LEGO Group and especially to the designers, creative team and unsung heroes behind these sets.
The Toy of the Year (TOTY) Awards (also known as the “Oscars” of the toy industry) are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need.
Specialty Toy of the Year
LEGO turned the world upside down with the surprise release of a set based on Netflix’s sci-fi horror adventure series Stranger Things last year. The set features one of the key locations in the series, the Byers’ home, with a twist: the creepy “Upside-Down” alternate dimension mirrored below it. The innovative design behind using trees to serve as pillars felt more like an intricate fan design and certainly became one of our favorite sets of the year. Read our review of 75810 The Upside Down to see for yourself.
Construction Toy of the Year
LEGO’s summer releases for its City product line were over the moon, with astronauts exploring space with near-future tech. Although the line isn’t branded by NASA, the sets featured items distinctly inspired by the space agency’s real plans including a Mars rover, a space station, and a futuristic space shuttle. The largest set that won the Construction Toy of the Year featured a large rocket that bears a resemblance to NASA’s SLS rocket, and obviously won for inspiring kids’ imaginations to reach for the stars.
STEM/STEAM Toy of the Year
If you ever wanted to learn to code while having fun, LEGO has you covered. Disguised as a Star Wars set, the Droid Commander lets you build and program three droids including the iconic R2-D2, a Gonk droid and a Mouse droid. The set uses the LEGO Boost platform in combination with a free app to help kids learn to program through more than 40 pre-loaded missions. The set is exactly the partnership LEGO Boost needed to reach a more mainstream audience after launching almost two years ago and is a well-deserved win for STEM/STEAM Toy of the Year.
Congratulations again to LEGO for all their well-earned success at the 2020 Toy of the Year awards!
Stay tuned to The Brothers Brick for all the LEGO news coming from the Toy Fair New York this weekend:
- LEGO Collectible Minifigures: LEGO unveils 71027 Collectible Minifigures 10th Anniversary Series
- LEGO Star Wars, Rise of Skywalker: LEGO unveils life-size D-O droid from Star Wars, available in April
- LEGO Star Wars, The Mandalorian: LEGO unveils two new Star Wars: The Mandalorian sets including the Razor Crest and an adorable Baby Yoda minifigure
- LEGO Star Wars, The Mandalorian: Hands-on with LEGO Star Wars sets from The Mandalorian
- LEGO Spider-Man: 76151 Venomosaurus Ambush unveiled, complete with Spider-Ham
- LEGO Minions, The Rise of Gru: Minions: LEGO reveals five new sets based on Minions: The Rise of Gru
- LEGO Minions, The Rise of Gru: Hands-on with LEGO Minions: Rise of Gru sets
- LEGO Friends: LEGO unveils new five new Friends Play Cubes Series 2
- LEGO Gear: New LEGO gear and books revealed at Toy Fair New York 2020
- LEGO Gear: More LEGO gear from Santoki revealed at Toy Fair New York including Dots-themed school supplies
- Toy of the Year: LEGO wins three Toy of the Year awards at Toy Fair New York 2020