Tag Archives: Rebuild the World

LEGO launches “Rebuild the World” campaign to inspire creativity in kids around the globe [News]

LEGO launched a new initiative today called Rebuild the World, a campaign with the purpose to “help nurture the creative skills of the next generation.” The company has partnered with musician Mark Ronson, British designer and inventor Dominic Wilcox, and 19-year-old David Aguilar, who built a prosthetic arm out of LEGO to ultimately “nurture the creativity and problem solving-capabilities every child is born with.”

To mark the occasion, LEGO is hosting some events at the LEGO House in Billund, Denmark and launched a series of videos that discuss how we can “Rebuild the World.” LEGO CEO Niels B. Christiansen and LEGO Brand Group Chairman Jørgen Vig Knudstorp also filmed a video explaining the initiative with a special message to AFOLs around the world.

Click to watch the video