Where were you when the LEGO Star Wars theme launched twenty years ago? For me, it began with the January 1999 LEGO Shop-at-Home catalog. The front cover promised “LEGO Star Wars action” on pages 6 and 7, and it did not disappoint! My eyes widened at the sight of LEGO versions of the X-Wing and TIE-Fighter. As soon as the sets hit store shelves, I gathered my allowance money and purchased the Landspeeder as my very first LEGO Star Wars set. Now as an adult, I find the story behind the beginnings of LEGO’s first licensed theme just as exciting.
The foundations for LEGO Star Wars arguably existed long before the launch. Space exploration was a big topic of interest in the 1960s and 70s, giving rise to hit space-themed TV shows like Star Trek and Battlestar Galactica. In 1977, Star Wars was released and became a blockbuster hit. During this period, LEGO too began embracing the space age and released the first Classic Space sets in 1979. Instead of lightsaber battles and dogfights, the initial emphasis of LEGO was on exploration. Conflict would eventually make its way into LEGO space sets with the introduction of the thieving Blacktron I faction in 1987. The relationship between these defined “good guys” and bad guys” was relatively tame, keeping in line with founder Ole Kirk Christiansen’s commitment to not make “war toys.”