This time of year is one of the busiest for toy manufacturers, including the LEGO Group. In an effort to associate the brand with holiday gift-giving, the months of November and December bring a flurry of wintry-themed advertising. While much of the LEGO Group’s current advertising campaigns exist online, the company has a long history of producing holiday advertising in magazines, comic books, and mail order catalogs (aka LEGO Shop at Home catalogs). Our elves have been hard at work, sifting through the archives for some of the LEGO Group’s most memorable seasonal ads. Hop in the sleigh and hold tight for a wild ride back through time.

See more LEGO holiday advertising through the years