With the release of the Everyone is Awesome set just in time for Pride Month, inclusion and diversity has become the spotlight everywhere, including at The LEGO Group. The company today has published a series of interviews with employees and fans, talking about how LEGO brings people together as well as inspiring creativity. The interviews are with the members of LGBTQIA+ community, including one of TBB’s own writers, Bre. The interviews focus on what being in an AFOL LGBTQIA+ community means to them, what companies can do to support the community, how they use creativity to express themselves, and what Pride Month means to them.
LEGO is celebrating diversity by revealing a new product that features 11 monochrome minifigures arranged as a Pride flag. 40516 Everyone Is Awesome was designed by LEGO’s Vice President of Design Matthew Ashton and draws its name from the catchy tune in The LEGO Movie. Ashton says, “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love.” The company plans to for the set to be available in time for Pride Month in June. With 346 pieces and 11 minifigures, the set will be available June 1 for US $34.99 | CAN $44.99 | UK £30.
Over the past several years, the LEGO Group has significantly enhanced its messages of diversity and inclusion across its corporate policies, advertising, social media, and even in related media like The LEGO Movie franchise. The LEGO hobbyist community includes amazing, wonderful people from all over the world, of every sexual orientation and gender identity. Seeing someone like ourselves represented through our favorite building toy truly matters, but until the announcement of 40516 Everyone is Awesome today, LEGO hasn’t released a LEGO set that fully embraces and celebrates the company’s myriad LGBTQ+ fans and employees, including people of color. Featuring 11 colorful minifigures with a rainbow backdrop built from 346 pieces, the set will be available on the first day of Pride Month 2021, June 1, for US $34.99 | CAN $44.49 | UK £30.
The LEGO Group provided The Brothers Brick with an early copy of this set for review. Providing TBB with products for review guarantees neither coverage nor positive reviews.
Read our hands-on review of LEGO 40516 Everyone Is Awesome
Happy Pride Day! This week I shared with you my experience as an LGBTQ+ LEGO fan and later in the week we heard from members of the LGBTQ+ Facebook group, GayFOLs as they shared their experiences. This year, GayFOLs hosted its 2nd Annual Virtual Pride Parade where group members from all over the world can build Pride-themed MOCs and share and they are compiled into a slideshow.
The first one was last year and premiered at BrickWorld Chicago. In the time of COVID, virtual meetups are de rigueur, so in a way GayFOLs was ahead of its time in more ways than one! Enjoy the parade and once again, Happy Pride 2020!
Contributors: Aaron N., Alan V., Angela B., Ben A., Brad B., Cameron W., Carol N., Christopher M., Danni F., Glen C., Jimi C., Joe W., Justin B-J., Lukas E., Mitch M., Oscar S., Phillip B-J. Pixy B., Ryan M., SJ M., Stacy L., Teddy L., Timothy A.
Happy Pride Week! Today we continue our celebration of diversity within our LEGO community by shining a light on some previously unheard voices. In my last article, I spoke of what it’s like being an LGBTQ+ LEGO fan from my perspective. As I mentioned then, I am not the representative of the LGBTQ+ LEGO Community nor do I want to be. What makes us great is that we all bring different experiences to the table. One of the biggest online groups for LGBTQ+ LEGO fans and their allies is undoubtedly GayFOLs. A thriving online community on Facebook, GayFOLs is currently home to over 850 members form all over the world. I asked its founder, Bruce H., to tell us a bit about his experience and how and why GayFOLs came to be. I also reached out to members to hear what their experiences have been like in the hobby. Below are their stories, lightly edited for flow.
A LEGO Pride Parade from LEGOLAND in Westchester, NY
Read on to hear the stories of LGBTQ+ LEGO fans in their own words
Happy Pride week! While we usually celebrate Pride all month in June, this particular Pride Month has been quite fraught and politically difficult. For the last several weeks, many LGBTQ+ people have postponed their month-long celebrations of Pride to make room for other marginalized voices, namely Black Lives Matter. I think that’s important and I stand by this stance myself. So now it’s time for us to join our voices with the national conversation.
Disclaimer: For this story I am speaking from my own experience as an LGBTQ+ LEGO fan that has risen to a bit of prominence in the LEGO world due to being on LEGO Masters. I don’t claim to speak for the LGBTQ+ community as a whole or even for the whole LGBTQ+ LEGO community. All I know is what I have experienced, heard and observed in my time with this hobby and this is what I share with you now.
Read more about my experience as a LGBTQ LEGO fan