LEGO is celebrating diversity by revealing a new product that features 11 monochrome minifigures arranged as a Pride flag. 40516 Everyone Is Awesome was designed by LEGO’s Vice President of Design Matthew Ashton and draws its name from the catchy tune in The LEGO Movie. Ashton says, “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love.” The company plans to for the set to be available in time for Pride Month in June. With 346 pieces and 11 minifigures, the set will be available June 1 for US $34.99 | CAN $44.99 | UK £30.
Over the past several years, the LEGO Group has significantly enhanced its messages of diversity and inclusion across its corporate policies, advertising, social media, and even in related media like The LEGO Movie franchise. The LEGO hobbyist community includes amazing, wonderful people from all over the world, of every sexual orientation and gender identity. Seeing someone like ourselves represented through our favorite building toy truly matters, but until the announcement of 40516 Everyone is Awesome today, LEGO hasn’t released a LEGO set that fully embraces and celebrates the company’s myriad LGBTQ+ fans and employees, including people of color. Featuring 11 colorful minifigures with a rainbow backdrop built from 346 pieces, the set will be available on the first day of Pride Month 2021, June 1, for US $34.99 | CAN $44.49 | UK £30.
The LEGO Group provided The Brothers Brick with an early copy of this set for review. Providing TBB with products for review guarantees neither coverage nor positive reviews.
Happy Pride Day! This week I shared with you my experience as an LGBTQ+ LEGO fan and later in the week we heard from members of the LGBTQ+ Facebook group, GayFOLs as they shared their experiences. This year, GayFOLs hosted its 2nd Annual Virtual Pride Parade where group members from all over the world can build Pride-themed MOCs and share and they are compiled into a slideshow.
The first one was last year and premiered at BrickWorld Chicago. In the time of COVID, virtual meetups are de rigueur, so in a way GayFOLs was ahead of its time in more ways than one! Enjoy the parade and once again, Happy Pride 2020!
Contributors: Aaron N., Alan V., Angela B., Ben A., Brad B., Cameron W., Carol N., Christopher M., Danni F., Glen C., Jimi C., Joe W., Justin B-J., Lukas E., Mitch M., Oscar S., Phillip B-J. Pixy B., Ryan M., SJ M., Stacy L., Teddy L., Timothy A.