Category Archives: Feature

The Brothers Brick is not just about showcasing the best fan builds and bringing you the latest LEGO News, we also love to investigate, interview and discuss! These featured articles are all interesting articles that you can look back and enjoy reading.

LEGO’s new adult product strategy: Why LEGO is retiring Creator Expert [Feature]

It’s not a secret that LEGO is not just for kids. Adults and even seniors all around the world build LEGO sets with their kids and grandkids, as well as themselves. For many, the hobby of building with plastic bricks is one of the few ways to escape the stress of the modern world. In its pursuit of new consumers, LEGO has recently announced that it is making some considerable changes to its portfolio, including retiring particular themes that have historically been popular with adult builders and collectors. One of the adult-oriented product lines that LEGO has announced that it is retiring is the LEGO Creator Expert theme. However, that doesn’t mean that LEGO sets for adults are going away.

The Brothers Brick participated in a discussion with Genevieve Capa Cruz, Audience Marketing Strategist Director within the LEGO Company’s Product Group Marketing team, to learn more about the new LEGO Adult Portfolio, focused on the 18+ audience. Genevieve told us about the barriers that the new approach is set to overcome and the changes to the products that we can already see in several lineups.

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Picturing LEGO: Using LEGO bricks to tell a story through photography [Feature]

This week, we have guest writer Jonah Schultz who has been a fan of LEGO since he was 3 years old and became more active in the community again in 2015. He is a student of medieval and modern history and French literature and is very much into photography. He also enjoys learning about other people’s outlook on the hobby and marvels at the diversity, creativity, and warmth of the community.

Storytelling and LEGO are two terms that go very well together, don’t they? Indeed, both the LEGO Group and LEGO enthusiasts have made storytelling a key element to creating with LEGO bricks over the years.

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George Floyd was human, just like us

LEGO builder and Instagram user Pedro Sequeira reminds us that George Floyd was…a human, just like us. George’s May 25th death, his suffocation under the knee of a police officer, has sparked outrage around the globe. This phenomenon is not new, not by a longshot. People of color have not had an easy go, or even a fair go, in the US and elsewhere. Peaceful protests, while admirable, often go unheard, and can in turn sometimes lead to violence and looting, which is also not the answer. This leaves us wondering what can be done to enact change — real lasting change. If leadership cannot address civil injustice at their level then it is often best to begin to enact change ourselves with our votes and our wallets. Treating others fairly should be a no-brainer but often this requires the help of grassroots organizations, and the SPLC and the ACLU come to mind as good places to start. Please support them if you can.

Behind the scenes of Brick Sketches: An interview with LEGO designer Chris McVeigh [Feature]

Last week, we had a chance to talk to Chris McVeigh, the designer of the new Brick Sketches series. Chris developed the concept of Brick Sketches long before joining the LEGO Group last year. Now he tells us more about his first major release as a LEGO designer.

Read our interview with LEGO Brick Sketches designer Chris McVeigh

Storage and building in small spaces: a look at LEGO organization with guest contributor Kevin Moses [Feature]

Continuing our series on LEGO organization and storage, guest contributor Kevin Moses shows us that maintaining a collection in a small space doesn’t have to be overwhelming. Read the previous articles here:

Those of us who live in smaller urban spaces have limitations and considerations that are more pronounced than people with larger houses. While any space can be optimized and organized, we must do this more out of necessity than desire. Since many of us are stuck at home, it’s a great time to think about how you can make things better.

I’ve given a few presentations on this topic at conventions and started the Urban Brick Builder website to collect ideas that come up.

LEGO Designers Q&A featuring Marcos Bessa and Jamie Berard [Feature]

On the 30th of April, LEGO hosted a live Instagram session where the LEGO community was able to interact and ask questions directly to two prominent LEGO Designers – Marcos Bessa, and Jamie Berard. With social distancing in place, this new feature is slated to be a weekly event and is a great way to learn more about LEGO and the insights into the mind of a designer. The session was insightful indeed, and we transcribed it here (as best we could) so that you can learn more interesting bits and facts about what LEGO designers do.

Click for the full Q and A session

Interview with LEGO Star Wars 75275 A-wing Starfighter designer Hans Schlömer [Feature]

Earlier this month, LEGO revealed 75275 A-wing Starfighter as the latest Star Wars Ultimate Collector Series set in advance of the set’s release for the May the Fourth celebration, and normally we’d be bringing you an in-depth review of the set about now. However, like so many other areas of our lives these days, the coronavirus shutdowns have thrown a wrench into our plans, because LEGO hasn’t been able to get us an early review copy. So in the meantime, we caught up with the set’s designer, Hans Schlömer, to learn a bit more about the set.

75275 A-wing Starfighter will be available starting May 1, and will retail for US $199.99 | CAN $259.99 | UK £179.99.

I want to note up front that I usually conduct interviews after I’ve built the set and had a hands-on experience with it, but due to current events I don’t yet have it. So my apologies if a few of these questions would be obvious after building the set. But let’s start with learning a little about you. How did you become a LEGO designer?

Hans Schlömer: 12 years ago I was hired to design 3D models for a LEGO online game. Creating LEGO models in 3D was a hobby of mine for years. Little did I know that this would also be the perfect education and training for becoming a LEGO designer!

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It takes all sorts of sorts: LEGO organization and me, Chris Doyle [Feature]

Continuing our series on LEGO organization and sorting, contributor Chris Doyle invites you on a tour of his workspace and processes.

So, let’s start by putting things into context. One of my most vivid childhood memories is lying on a thick shag carpet, watching Battlestar Galactica, and being super frustrated that the clone brand LEGO that my parents had bought for me didn’t have the fine detail I needed to build Colonial Vipers. I remember swearing to myself that if I made it to adulthood, I would buy enough LEGO to fill a room. So, eventually, I did.

But a collection like this comes at a cost. And I don’t mean just that official LEGO product is on the expensive side. It eats up space, and time, and quite a few additional purchases just to keep things organized. So, in a vain attempt to justify this non-trivial investment, let me show you around and share my sorting process. C’mon. It’ll be fun!

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Winning LEGO Masters: An interview with the first ever U.S. LEGO Masters [Feature]

LEGO Masters aired its finale last night where the top three teams were challenged to create anything they wanted. The Brick Masters then chose the first LEGO Masters champions in the U.S.

Beneath the jump, we have close-up photos of each build from the finale, an exclusive interview with the winning team, and a link to apply for LEGO Masters Season 2 if you so dare! (Spoilers ahead!)

Click to reveal who won LEGO Masters and read their interview

LEGO Masters: An interview with finalists Sam and Jessica [Feature]

LEGO Masters aired its ninth episode last week where contestants competed in the Star Wars challenge. We won’t reveal the outcome, but The Brothers Brick had the opportunity to sit down with all three teams to talk about their experiences on the whole show.

In our interview, we talk to “The Eccentrics” Sam and Jessica talk about how they went from the bottom to the top, what inspires them, and how having backgrounds as artists helped them in the competition.

Read our interview with LEGO Masters finalists Sam and Jessica

LEGO Masters: An interview with finalists Mark and Boone [Feature]

In our interview, we talk to “The Bearded Builders” Mark and Boone about how they build so fast, where good ideas come from, and how it feels to be put on the spot and sing!

Read our interview with LEGO Masters finalists Mark and Boone