Unveiled today, the new LEGO VIDIYO products are the result of a partnership between the LEGO Group and Universal Music Group, which was announced last April. The new sets promise an “innovative music video maker experience,” meaning LEGO is making new attempts to include smart devices into play. According to the press release, the new theme is aimed at kids aged 7-10 who are keen explorers of play and music. LEGO also guarantees a safe virtual environment for young content creators.

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