Since last year, LEGO has been working together with Adidas for the new collections of kids’ clothes and sneakers, like ZX 8000. Today, the partnership takes a step further with something anyone hardly expected, as LEGO unveils the 10282 Adidas Originals Superstar set. This 731-piece brick-built replica of the iconic Adidas shoe ships in unique packaging, and will be available from July 1 for US $79.99 | CAN $109.99 | UK £79.99. Check out our early review of the set for full hands-on coverage of the set.
LEGO 10282 Adidas Originals Superstar | 731 pieces | US $79.99 | CAN $109.99 | UK £79.99
The LEGO Adidas Originals Superstar comes with a small brick-built stand. Attached to it comes a plaque with various facts about the iconic shoe. By reassembling the stand you can easily display either left or right side of the shoe.
The shoe in the set is based on a real one, size UK 7 / EU 40 2/3 / US 7 1/2 shoe. Unfortunately, it won’t be possible to actually wear the LEGO version, due to its inner structure and lack of space inside. However, the shoelace included in the set is authentic, and you can try all the different lacing patterns with your copy of the set.
The set ships in unique packaging. The box has the exact same design as the actual shoebox. The label on the side of the box mimics the shoe label but contains all the information about the LEGO set. Do not miss our early review of the set to see all about the unpackaging!
Here’s the official press release from LEGO and Adidas, along with a few more images.
Herzogenaurach and Billund June 15, 2021. Building on their ongoing collaborative partnership, adidas Originals and the LEGO Group have reunited once again; this time to present a bold new take on the classic Superstar silhouette. Launching alongside the playful adidas Originals LEGO® Superstar sneaker is a buildable Superstar LEGO brick model which will add a surprising new addition to your awe-inspiring sneaker collection.
LEGO® adidas Originals Superstar 10282
In this never-seen-before LEGO offering, you’ll be recreating the iconic sneaker from LEGO elements to make a collectible display piece that’s sure to spark conversations.
Just like the real thing, this LEGO version includes the iconic adidas Originals Superstar sneaker graphics, shell toe shape, trefoil logo and serrated 3 stripes mark. Right shoe or left shoe? You decide! Or get both to create a pair! This set includes 17 extra LEGO elements so you can choose to build either the right-foot or left-foot sneaker. For extra realism, it even has shoelaces and comes in an authentic shoe box.
The model measures over 12 cm high, 27 cm long and 9 cm wide and with a display stand and plaque, this model will be appreciated by anyone who loves adidas and streetwear collectibles, as well as LEGO fans.
To celebrate the creativity and spirit of reinvention that’s inherent to the LEGO adidas Originals Superstar model, the LEGO Group asked six inspiring and diverse creatives to customize their own version of the brick-built sneaker, and now invites all fans to do the same, uploading their personal expressions on social media using the hashtag #RebuiltbyOriginals. Visit www.lego.com/adidas-superstar for a sneakpeak on how sneakerheads Aida Kiraya (@afrokickz), Tom Yoo (@tommyoo23), Hanna Helsøe (@helsoe), Leta Sobierajski (@sobierajski), Nicolai Sclater (@ornamentalconifer) and Coffee Boy (@178kz_boy) have played up the originality of their model.
“As a kid of the 80s and growing up in the 90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that’s also when I got my first pair”, said Florian Müller, Senior Designer, LEGO Group. “So when the collaboration with adidas started I was super excited to work on this model. As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky. Thanks to the Superstar team at adidas Originals it’s been a super collaborative process with valuable insights shared about the art of shoe making, and now we just look forward to seeing how fans will take to the model, customizing it in their own unique and wonderful ways”.
The LEGO® adidas Originals Superstar 10282 model also launches on July 1st and will be exclusively available at www.lego.com/adidas-superstar, LEGO stores, adidas.com and adidas stores globally. The recommend retail price is 79.99 USD / 89.99 EUR/159.99 AUD/79.99 GBP/ 109.99 CAD.