LEGO has revealed SPOTS, a new extension of the DOTS product line targeted at boys. The initial wave of the 2D tile-based crafting theme features armbands, expressive emoji picture holders, a flaming skull pencil pot, and the first in a series of “Extra SPOTS” emoji booster packs surrounding space exploration. Prices vary from US $4.99 to $19.99 with availability beginning April 1st.
The creation of SPOTS is partially due to feedback on LEGO’s successful DOTS product line for exclusively targeting girls with bright colors, pastel packaging and glitter. The SPOTS theme again features building with 1×1 tiles (square, round, and quarter-circle tiles), but this time uses more black, white, red and blue colors along with unique prints of bugs, fire, road signs, grotesque emojis and space artifacts that more easily align with boys’ interests.
LEGO states that the intent of the SPOTS line is to offer boys a creative canvas to better express themselves as they grow into men. The products seek to allow boys to play the way they want to without the limitations of only using LEGO sets that were designed for girls.
Angela Kaufman, lead designer for LEGO SPOTS, said, “Now boys don’t have to play with their sister’s DOTS to have fun. We created SPOTS with only boys in mind, and we have utilized more action-oriented printed tiles and a more basic color palette since boys don’t really enjoy bright colors and sparkles like girls do.”
LEGO has reportedly been testing and refining the SPOTS product line extension for two months, conducting a “play study” with more than a dozen boys across the US and Denmark in combination with learnings from a quantitative survey conducted within the LEGO fan community.
41924 Boys Armband | 50 pieces
US $4.99 | CAN $6.99 | UK £4.99
First up in the LEGO SPOTS product line is the Boys Armband, a slightly longer version of the DOTS bracelets that features more subdued hues, metallic spikes, and white tiles printed with ants, skulls, bombs, barbed wire, radiation and explosions.
41920 Emoji Picture Holders | 413 pieces
US $14.99 | CAN $19.99 | UK £12.99
Next up is a trio of square Emoji Picture Holders. Instead of cute animal faces, these three cubes are decorated with the emojis that boys can more easily relate to including a chaotic winking tongue face, a sick and vomiting face, and the classic poop emoji.
The three emoji cubes include the new picture fastener element on the back so boys can display their favorite photos however they like, using SPOTS to better reflect their repressed desires and emotions.
41921 Skull Pencil Holder | 320 pieces
US $19.99 | CAN $24.99 | UK £17.99
The flaming Skull Pencil Holder is the extreme spiritual brother of the cute pineapple in the LEGO DOTS line. This pencil pot features intense red eyes, exposed teeth, and firey flames flickering atop the skull’s cranium.
The skull’s head is removable so boys can stash their permanent markers, exacto knives, wooden sticks and magnifying glasses with ease.
41926 Extra SPOTS – Series 1 | 127 pieces
US $4.99 | CAN $5.99 | UK £4.99
Most excitedly for classic space fans, the Extra SPOTS booster pack features a random selection of 16 new exclusive tiles depicting space exploration. The prints include planets, space ships, rockets, telescopes, meteors, aliens, astronauts and ray guns–all things that boys will be more excited to play with and decorate their other SPOTS products with.
What do you think of the new LEGO SPOTS line? Check out our early hands-on review, and leave your thoughts and reactions in the comments below.