LEGO has always been an ideal hobby for indoor kids, one best experienced at a desk or maybe a bedroom floor, with minimal fitness requirements until you level up to UCS sets or convention collabs (don’t skip leg day, buddy). But in a new partnership with Nike, LEGO makes the bold claim that play can be both creative and active. From a corporate synergy perspective, this marks the toymaker’s biggest foray yet into the sports space, with global “activations” around play at LEGOLAND parks and beyond. LEGO has previously collaborated with the NBA, NHL, Football clubs, and most recently, Formula-1, a physically demanding sport for literally dozens of drivers. At this time, there is only one LEGO set announced with the Nike partnership, the 1,180 piece Nike Dunk set, releasing on July 1 for US $99.99 | CAN $TBD | UK £89.99. The set comes 4 years to the day after LEGO’s sneaker partnership with Adidas, but whereas that sneakerhead set was marketed to 18+, Nike Dunk is rated a kid-friendly 10+ and includes an exclusive B’Ball Head minifigure. Additional sets are promised for September.
The Nike Dunk set looks like a lot of fun, and is a surprisingly good value, with many elements in rare colors, like spring yellowish green, so even if you’re not keen to add another logo to your shelf alongside Star Wars and Marvel, it could be a good parts pack if you’re up for flexing those creative muscles.
Nothing but net and all the details from LEGO are after the fold
