Tag Archives: Nike

LEGO reveals two new NIKE sets, further blurring the line between play and advertising [Editorial]

The line between toy and advertisement has long been blurry. From Howdy Doody to He-Man to Paw Patrol, children’s programming is often a thinly veiled commercial for products. Over the past few decades, fandom has morphed from a community-driven passion into corporate cultivation and exploitation of IP. Now fandom has evolved from selling products to selling a “lifestyle,” something you can see in LEGO’s growing focus on display over play.

There are few brands that understand how to sell a lifestyle as well as Nike, which makes LEGO’s partnership with the athletic company a perfect match for this moment. With one product on their shelf, a young person can express both their creative spirit and their drive for athletic performance. It’s a no-compromise explosion of excellence for ages 10+.

Click to read our full thoughts on the new NIKE set reveals

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Toothless and Shelby Cobra lead July 2025 New Releases, available now! [News]

July’s LEGO releases are a calm in the storm between a busy June and what’s shaping up to be an absolutely stacked August. We’ve reviewed all five sets and our pick of the month is the Shelby Cobra, which guest reviewer Firas Abu-Jabber praised for the innovative techniques and highly satisfying build process. If car’s don’t get your motor running, Toothless might not be the take on the Night Fury that we wanted, but it’s a very cute set with broad appeal. To sweeten the deal this month, LEGO’s latest GWP – Friendly Snails – is one of the most delightful free sets we’ve seen all year. If you’re planning to purchase any of this month’s new releases, consider using our affiliate link. Your support is what has kept us going for 20 years of daily LEGO updates. Thank you! LEGO US | LEGO CAN | LEGO UK.

All of your July 2025 new releases follow

LEGO Nike 43008 Nike Dunk: does the swoosh swish? [Review]

Four years ago, our Alexander reviewed a thoroughly unusual set: a LEGO shoe. That set was among the first of a big push from LEGO into the world of brand tie-ins targeted at more than just AFOLs, and now, we have some more legendary footwear to contend with. This time, we’re shooting some hoops with LEGO Nike 43008 Nike Dunk! And it’s an altogether different vibe to the Adidas Original. With 1,180 pieces, this snazzy sneaker hits the court on July 1 for US $99.99 | CAN $129.99 | UK £89.99. You may also find it on third-party retail sites like eBay or Amazon. Is LEGO’s latest basketball collab a slam dunk? Or are brick fans about to get skunked? Let’s find out!

The LEGO Group provided The Brothers Brick with an early copy of this set for review. Providing TBB with products for review guarantees neither coverage nor positive reviews.

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LEGO + Nike = a Slam Dunk?

LEGO has always been an ideal hobby for indoor kids, one best experienced at a desk or maybe a bedroom floor, with minimal fitness requirements until you level up to UCS sets or convention collabs (don’t skip leg day, buddy). But in a new partnership with Nike, LEGO makes the bold claim that play can be both creative and active. From a corporate synergy perspective, this marks the toymaker’s biggest foray yet into the sports space, with global “activations” around play at LEGOLAND parks and beyond. LEGO has previously collaborated with the NBA, NHL, Football clubs, and most recently, Formula-1, a physically demanding sport for literally dozens of drivers. At this time, there is only one LEGO set announced with the Nike partnership, the 1,180 piece Nike Dunk set, releasing on July 1 for US $99.99 | CAN $TBD | UK £89.99. The set comes 4 years to the day after LEGO’s sneaker partnership with Adidas, but whereas that sneakerhead set was marketed to 18+, Nike Dunk is rated a kid-friendly 10+ and includes an exclusive B’Ball Head minifigure. Additional sets are promised for September.

The Nike Dunk set looks like a lot of fun, and is a surprisingly good value, with many elements in rare colors, like spring yellowish green, so even if you’re not keen to add another logo to your shelf alongside Star Wars and Marvel, it could be a good parts pack if you’re up for flexing those creative muscles.
Nothing but net and all the details from LEGO are after the fold

These iconic LEGO shoes “just do it” for me

It’s like the old saying goes: “If the shoe fits, build it out of LEGO.” At least, we’re pretty sure that’s the saying. Either way, The Brothers Brick regular Takamichi Irie shows us what the Nike Air Penny 2 would look like in brick form. This isn’t his first foray into footwear, and it shows.

A lot of care went into making the shoe look like, well, a shoe—from the countless curved bricks for shaping to the dinosaur tails that form the tied laces. My favorite detail, however, might be the simplest: the iconic Nike swoosh. When it comes to the award for best use of LEGO bricks to create a famous logo, I’d say it’s a shoe-in.