Tag Archives: George Floyd

LEGO stands against racism and inequality by donating $4 million [News]

In response to the growing protests about racial inequality centered in the US, LEGO announced that they stand with the black community and will donate $4 million to several organizations working to both support and educate children about racial equality. The donation is one of the largest by a corporation announced so far, similar in scale to the $5 million donation announced by Disney.

LEGO’s support of the Black Lives Matter movement and their sizeable donation is a notable response to the tragic events unfolding throughout the US, especially considering their own flagship store in New York was looted earlier this week. These pictures from Twitter users @aaronwhite and @SteveKornacki show the Flatiron District LEGO Store’s windows smashed and shelves wiped clean, with only a broken Star Destroyer and a few permanent displays remaining.

LEGO’s core values state that the company will strive to “make a positive difference in the lives of children… not because we have to – but because it feels right and because we care.” LEGO has also asked retailers and affiliates to pause advertising a variety of products including City sets featuring police officers and firefighters as well as the new LEGO Architecture White House.

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George Floyd was human, just like us

LEGO builder and Instagram user Pedro Sequeira reminds us that George Floyd was…a human, just like us. George’s May 25th death, his suffocation under the knee of a police officer, has sparked outrage around the globe. This phenomenon is not new, not by a longshot. People of color have not had an easy go, or even a fair go, in the US and elsewhere. Peaceful protests, while admirable, often go unheard, and can in turn sometimes lead to violence and looting, which is also not the answer. This leaves us wondering what can be done to enact change — real lasting change. If leadership cannot address civil injustice at their level then it is often best to begin to enact change ourselves with our votes and our wallets. Treating others fairly should be a no-brainer but often this requires the help of grassroots organizations, and the SPLC and the ACLU come to mind as good places to start. Please support them if you can.

The Brothers Brick is funded by our readers and the community. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site.