This year’s Toy Fair will be from February 14th to 17th at the Javits Convention Center in Manhattan and is, according to their website, “the largest toy and youth product marketplace in the Western Hemisphere.” And as suckers for things that are the largest in the Western Hemisphere (such as the Wheaton Metro Station escalators, the New River Gorge arch bridge, and Keith Goldman’s ego), we can’t help but go.

LEGO will be one of over 1,000 exhibitors at the annual showplace for what’s new in the toy business. It’s not open to the public–only industry professionals, buyers, and (of course) the press are invited. This year, for the first time, the Brothers Brick will be in attendance. Okay, it’s more like the Step-Brother Brick, but you get the idea.

So while you’re trying to decide which of your many valentines you should spend the day with, The Brothers Brick will be toiling away on February 14th at Toy Fair collecting news and photos of the true love of your life…the LEGO Group.