Tag Archives: Pilot Project

LEGO starts a new pilot in UK testing existing products variants [News]

Today, September 1 LEGO is launching a new pilot project in the UK, offering existing products in new colors and sizes. Five new sets based on products released in past will be available from LEGO.com and selected retailers, like Tesco and Smyths. The new sets will be available through November 30, or while stocks last.

According to the official statement by LEGO,

The pilot has been designed to help us gain a better understanding of what our fans want from our portfolio and where they prefer to shop for new or unique products.

The pilot includes variations of some of our existing products, so we can find out more about the colors and sizes of sets that fans of all ages want to see more of in our portfolio.

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