Lego gets DC Comics superhero license [News]

Variety is now reporting that Lego has announced a broad license for DC Comics. What’s more, it appears that they’re giving away some promotional Batman and Green Lantern figures at San Diego Comic Con this weekend.

Lego gets DC Comics License

Warner Bros. has expanded its relationship with Lego, granting the toymaker access to DC Entertainment’s complete library of comicbook characters and stories to launch DC Universe “Super Heroes” as figures and playsets.

The multi-year licensing deal, made through Warner Bros. Consumer Products, will start rolling out the new line in January, starting with 13 characters, including Batman, Superman, Wonder Woman and villains the Joker, Bane, Harley Quinn and Lex Luthor.

The first toys will be shown off at the Lego booth at Comic-Con Intl. in San Diego, where 3,000 exclusive Batman and Green Lantern minifigures will be distributed to launch a promo that runs August-December, enabling fans to create and submit videos, photos or illustrations of the characters to win trips to Legoland and Warner Bros. Studios.

WB and Lego had already been producing toys and videogames around the Batman franchise, and will launch a new set of playthings around next summer’s “The Dark Knight Rises” through the Lego Batman collection. The “Lego Batman: The Videogame,” published by WB Bros. Interactive Entertainment, has sold more than 12 million units since 2008.”This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic super heroes, so they can relive the action and even customize it, a proven and winning formula in Lego construction,” said Jill Wilfert, VP, licensing and entertainment for the Lego Group.


11 comments on “Lego gets DC Comics superhero license [News]

  1. Liftbot

    Great, another series where kids wont want to take the sets apart and use their imagination.

  2. crgennaro

    Good news. I Better start saving now.

    I hope they don’t just redo all the same Batman figures they already made. Would love to get some lesser known heroes. Hopefully there are a lot of $10 sets and less $100 ones.

  3. Dan Post author

    I’d also lost an apostrophe in “what’s.” This is further evidence that I shouldn’t blog from my phone.

    Thanks for the heads up.

  4. Brickwares

    It seems strange that TLC would make a deal with BOTH WB and Marvel, and have one set coming out in Jan(DC) and one in May(Marvel). Also, it’s strange that has nothing about this? Could this be a hoax?

  5. Brickwares

    @LouisK, Yes I saw that site, it just seems a bit strange that it’s not legosuperheros/, and that there is no mention of anything, not even a link to that site from the main lego site. Maybe I’m overly skeptic, it’s just a bit odd.

  6. Morgan19

    ^ Do a WHOIS search on the domain name and it comes up as being registered by LEGO, so I don’t think there’s much concern that it’s fake.

  7. Creative Anarchy

    That looks to be a new Batman mask, very nice. I can’t imagine there will be any minifigures in this set that I’m all that interrested. Although Superman hair could be a nice look.

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