The first release of a LEGO Ideas set (or its previous incarnation named Cuusoo) began back in 2008, rebranded in 2014, and 2019 marks its 11th year of a successful run for crowdsourcing from LEGO fans all around the world.
LEGO Ideas targets a wider audience beyond the typical LEGO buyer profile. 2019 was unique because it saw many new things for the Ideas initiative. This year we had five retail sets that were launched under the theme, the largest Ideas set ever, and a 6th fan-created as a gift-with-purchase set with the new variation of contests on the Ideas platform introduced back in 2018.