For every successful product or project from LEGO, there are probably many others that you’ve never heard of. The lifespan of these were short and less memorable and they were obviously unsuccessful ventures. However, nothing is ever lost in the pursuit of innovation. Lessons learnt are just as valuable or even more so in the evolution and execution of future ideation. Good ideas that failed or didn’t go so well can be the stepping stones toward future success. In a new series of articles, we’re taking a look at some of the LEGO failures or projects that were simply weird and never really took off.

In this first installment of LEGO Ventures that Vanished, we’re looking back at LEGO CL!CK, a somewhat obscure launch into the social media scene, back when every company tried to get their feet wet with “social media engagement.”

When did it happen?

An inkling of what was to come with LEGO CLICK was first felt during the end of December 2009 with a tweet, soon followed by a press release. But by July 2010, it had all started to taper off, which gave it a rough lifespan of 7 months from what we can trace over time, looking back today.

Learn more about the fascinating history of LEGO CLICK