This iconic photo of two top-billing Hollywood stars holding their minifigs has been making the rounds in the LEGO-sphere, re-shared and re-surfacing regularly over the past couple of years. Our curiosity got the better of us… Was it a conspiracy from the LEGO Group? Was it a tease of an upcoming X-Files theme? So much mystery from this single photo. So many questions. We know the TRUTH IS OUT THERE, so we decided to do some digging.
LEGO memes are in abundance, but not many of them surface more often that the idea that stepping on a LEGO brick is painful. One of the best-known iterations of this meme is a comic that’s been making the rounds on the internet for years featuring a brick-general giving training to other brick-soldiers gathered around a plan of attack diagramming the human foot.
If you’re a fan of LEGO, chances are good that you’ve seen it at some point in time and probably even had it shared with you more than once. But did you ever stop to think, who created this? Well, perhaps I’m more inquisitive than most, but that’s what piqued my interest. So let me share with you the journey of discovery that I took…
Each year during the holiday season, the White House transforms into a veritable forest of glittering Christmas trees with festive decorations as far as the eye can see. But this year, the highlight of the White House holiday décor began in Enfield, Connecticut, with seven LEGO Master Builders.
They were fast at work like Santa’s elves, designing and building 56 unique gingerbread-style houses representing each U.S. state and territory. The team also created two massive gingerbread men and a first-of-its-kind 18-foot long interlocking brick-built paper chain. 500 hours and more than 200,000 pieces later, the LEGO-built decorations are on display in the White House State Dining Room.
The LEGO gingerbread houses were built “studs out” in order to reduce the weight on each tree while still maintaining detailed exteriors customized to each U.S. territory and state. (SAUL LOEB/AFP/Getty Images)
In this exclusive interview with The Brothers Brick, Amanda Santoro, Senior Manager of Brand Relations for LEGO Systems, tells us more about building a display for the White House which has been seen by nearly 70,000 people this holiday season.
The Brothers Brick: From the Winter Village product line to advent calendars, Lego has become a holiday tradition in many homes. How did the opportunity arise to create such an impressive display for “The People’s House”?
Amanda Santoro: We were contacted by the amazing events group that works directly with the White House to develop the holiday décor theme. There were some exciting discussions about potential opportunities and ultimately, we were asked to provide the decorations for the State Dining Room.
56 LEGO-built gingerbread houses representing each U.S. territory and state adorn the trees in the White House State Dining Room, along with two massive “ginger-friends” and an interlocking brick-built paper chain. (ALEX WONG/Getty Images)