Today, LEGO has announced a new platform for idea incubation called LEGO World Builder. The platform, powered by content-creation brand Tongal, is intended to generate broad concepts which the LEGO Company can then scout and potentially purchase. Creative artists can work alone or leverage each other’s strengths by calling for input from other talent in the community, as the platform promises to bring together contributors across geographic boundaries with a formalized system to enable collaboration.

Click to read full details about LEGO World Builder