I just received an exciting announcement from LEGO. It seems that their design team is accepting submissions for ideas in something like a contest. It seems like one person will get to work with LEGO Designers to develop their idea into an official theme.
Find the full text of the announcement from LEGO, after the break.
So, that is where you come in!
An invitation to your imagination
We would like to invite you to
pitch your great idea for a big
story or strong products for 7-9
year old boys.
Use your own fantasy and not build
on established universes (like
Star Wars, Harry Potter, etc.)
Things to consider…
The following questions should be
answered in words and/or images:
What is the world?
Who are the good guys?
Who are the bad guys?
Why do they fight?
What do the models look like?
What to submit?
As a minimum, please use the template to answer the
• A short and catchy headline/theme name
• 50-100 words story premise.
• A list of the main trigger points in the story – what makes it
exciting for the boys?
• Fill out the theme template in words or images
How do you participate?
Submit you great ideas before…
…the 15th of
Email the ideas to
What is in it for you?
If your great idea is selected you will
get the chance to interact with LEGO
Group on making your idea come to life
as a real LEGO Play Theme
How to participate? : Please inform us by mail at
KimT@LEGO.com, so we can send you a “Release Form” and
the Idea-Template to fill out.
You need to print, sign, scan and return the “Release
Form” in order to participate – any submissions without
the “Release Form” are rejected.
Notice: Release Form in brief.
“The participation in this project and the work performed by you will be performed on a principal “work for hire” basis, where
all rights to the ideas will belong to the LEGO Group.
You accept not to present any information, including but not limited to any technique, procedure, idea or work, which is already
protected by intellectual property rights or protected by any other rights, which could prohibit the use of the presented
information during the project and also prohibit use of results or suggestions afterwards.
All rights related to any suggestion, results or submission made by you are hereby assigned to the LEGO Group, who shall be
…for reading our open brief,
and we hope that you feel
inspired to submit your
LEGO Design Team